Selling in the Age of AI - Episode 26: Kevin Hubschmann

Quote: "Don't be so salesman. Be more Hubschmann." - Kevin Hubschmann

Episode Summary:In this laughter-filled episode of "Selling in the Age of AI," Frank Somma sits down with Kevin Hubschmann—comedian, entrepreneur, and founder of Laugh.Events and the Laugh.RX newsletter. Kevin reveals how he turned stand-up and improv into powerful corporate tools that foster connection, creativity, and trust. From virtual comedy shows to interactive improv workshops, Kevin shares how humor and authenticity can transform professional development and ignite team performance—even in the most serious boardrooms.

Key Topics & Insights:

• The Birth of Laugh.Events: How Kevin pivoted from stand-up comedy to virtual corporate shows during the pandemic, uncovering a critical need for human connection in the workplace.
  

• Laughter as ROI: Partnering with behavioral scientists like Dr. Natalie Dattilo, Kevin outlines the measurable psychological and physiological benefits of laughter, including stress reduction and team bonding.
  

• From Improv to Impact: “Laughing in Development” delivers improv-based workshops tailored to business goals—boosting sales conversions, idea generation, and active listening.
  

• Sales Through Authenticity: A meme-filled email earned Kevin a major client—proof that being yourself can close deals better than polished pitches.
  

• Reframing Improv for Business: Why Kevin avoids using the word "improv" in his pitches, opting for data-backed language and relatable goals to win over skeptical execs.
  

• Exercises That Train the Brain: Examples like the “Yes, And” picnic game illustrate how language shapes collaboration and how listening builds trust.
  

• Comedy as Feedback Loop: Drawing parallels between recording sales calls and stand-up sets, Kevin explains how repetition, reflection, and adaptation lead to mastery.
  

• How to Sell the Unsellable: Building internal champions, using post-event feedback, and demonstrating emotional ROI to elevate “fun” into strategic investment.
  

• Humor for a Cause: Laugh.Events' "Comedy Show for Charity" has helped nonprofits like Cycle for Survival and RFK Human Rights raise tens of thousands by making giving joyful.

Connect with Kevin Hubschmann:

• Laugh.Events

• https://www.linkedin.com/in/kevin-hubschmannn/

• https://www.instagram.com/laughdotkevin/
  

Connect with Frank Somma:

• https://www.franksomma.com/

• https://www.linkedin.com/in/fsomma/

• https://www.instagram.com/franksomma/
  

Want to take your sales skills to the next level and thrive in the age of AI? Frank Somma is offering a special discount to our podcast listeners!

Mention this podcast when you contact Frank and receive a 10% discount on your first coaching session, keynote, or workshop booking!