Informed: the podcast for LinkedIn® users29 Nov 2025

469. Engagement pods

Postbag

via Beth Kirk: Loving the informed podcast! I have a question around the proactive use of DMs to build relationships on LinkedIn. Do you have any top tips for people with established audiences please?

— Look for opportunities to start conversations: birthdays, job changes

— Look through your network to find key referral partners and potential clients, then scour their profiles and content for anything that could start a conversation

— Don’t jump in out of the blue with a sales message. That will look like a campaign. Be more human!

— If there’s any sign that the other party might be open to it, use a voice note or even a video note to further humanise. I get great response rates.

via Espresso+: Does anyone get high levels of impressions with comments as a company page?

via Espresso+: How to be found through ChatGPT?

via Espresso+: Does an emoji in the Name field lead to spending one day in LinkedIn jail?

Engagement pods

Pods are unholy alliances of LinkedIn users who are trying to artificially boost their posts’ visibility in the LinkedIn feed. LinkedIn are trying to crack down, with a new video about this by Gyanda Sachdeva, a VP of Product Management at LinkedIn.

Thanks to an update from Tony Restell, UpLift Live26 speaker, who got this direct from LinkedIn:

Any profiles or companies you come across that are selling fake engagement services, please report directly via email to trademark@linkedin.com

Solo and small business owners: join the Espresso+ community to improve your LinkedIn and online presence. Find out more at jesp.me/join

Support the show: Informed is not sponsored, so all production and hosting is self-funded. To make a small donation, go to jesp.me/informed-tip – thanks!

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