Business 101 In The World of LoRaWAN - Andy Humphrey

Andy Humphrey, founder of Harmony Analytica and host of The Sprinkler Nerd Show, talks about how LoRaWAN is transforming the irrigation industry with a data-first approach that’s as practical as it is powerful.

With over 500 sensors already in the field, Andy shares how he’s built an IoT irrigation business around the principle of creating clarity—starting with simple deployments and expanding once value is proven.

He breaks down the emerging business model of Sensor as a Service and how a well-placed soil moisture or pressure sensor can uncover hidden problems, provide an ROI, and unlock powerful insights for decision-makers.

His example of using a water meter monitoring system to diagnose a faulty pool fill setup shows just how impactful water meter monitoring can be when paired with the right tech stack.

Andy walks through his real-world strategy of “land and expand,” highlighting how starting with one smart irrigation controller or sensor often leads to broader deployments once trust is built. He also explains the value of knowing your customer deeply enough to build exactly what they need—even if they don’t know what that is yet.

We also dive into Andy’s framework of “IoT for CFOs,” exploring how data from water meter monitoring systems can finally give finance teams visibility into an often-overlooked line item. From diagnosing leaks to optimizing usage, the power of IoT irrigation isn’t theoretical—it’s actionable.

Finally, Andy shows how thinking vertically and designing for real-world use can turn a $5 soil moisture board into a $200 solution by solving the exact problem a customer faces—especially in high-value landscapes.

Links:

Andy Humphrey on LinkedIn

Harmony Analytica

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