Developing The Leader Within Podcast1 Sep 2025

Episode 287: Marketing Mastery for Leaders with Joy Mcadams.

In this episode, we have an insightful conversation with Joy Mcadams, the owner of Jay Mcadams Consulting. Joy, a TEDx speaker and Ironman competitor, shares her journey of leveraging marketing mastery to help leaders stand out, sell more, and lead better. We dive deep into the importance of building authentic relationships and the role of data in shaping effective marketing strategies, especially in the healthcare sector. Joy emphasizes how personalization and engaging content can set leaders apart in a crowded marketplace.

You will learn the following:

1. The transformative power of data in guiding marketing strategies and quantifying success. 03:55

2. The significance of personalization in creating meaningful client relationships and enhancing service delivery. 08:35

3. How engaging content can capture attention and drive connection in today's fast-paced digital landscape. 11:42

4. The critical role of authenticity and vulnerability in building a strong personal brand as a leader. 13:39

5. Strategies for integrating technology and AI into marketing without losing the human touch. 16:31

To get in contact with Joy:

LinkedIn: ⁠https://www.linkedin.com/in/joy-mcadams-59878a10a

Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://georgiadrugcard.com

IRONMAN Donation: https://ironmanfoundation.donordrive.com/participants/Ashley-Norton

This episode is sponsored by

Fantail Services

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.fantailservices.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Our podcast is sponsored by

The Global Trends Magazine

Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.gc-bl.org/global-trends⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Southern, Sweet & Sassy™ Coffee

Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://grounds4cause.com/pages/s3-coffee-co⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Use DTLWPODCAST at checkout for your discount.

The Outlier Project

Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://theoutlierproject.co⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Ascend Meditations

Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.ascendmeditations.app⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Chop Ai

Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.chopai.app⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Make sure to Catch us streaming on Parade Deck, and on Roku and Amazon Fire TV on the Purpose Place Network.

Also catch our Exclusive Members only content “Going Deeper Within” on the Lions Guide Academy.

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.lionsguide.com/gdw⁠⁠⁠⁠⁠

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