Episode 291: Leadership’s Secret Weapon: Communication That Moves People with Sandra Noemi Torres.
Developing The Leader Within Podcast6 Okt 2025

Episode 291: Leadership’s Secret Weapon: Communication That Moves People with Sandra Noemi Torres.

In this episode, we have a dynamic conversation with Sandra Noemi Torres, a marketing and growth strategist, fractional CMO, and author of "The Speaking Effect." Sandra shares her journey from Puerto Rico to New Jersey and her mission-driven work with United Latinas. As we celebrate Hispanic Heritage Month, we dive into the critical role of communication in leadership. Sandra emphasizes how leaders often speak to be heard rather than understood and offers actionable insights on how to communicate effectively to inspire and connect with teams.


You will learn the following:


1. The common mistake leaders make in communication and how to correct it for better understanding. 03:34


2. The distinction between influence and manipulation in leadership communication. 05:19


3. How marketing strategies parallel leadership strategies and what lessons leaders can adopt from marketers. 08:29


4. The importance of vulnerability in leadership, especially when navigating uncertainty. 10:38


5. Three non-negotiable principles for effective communication: clarity, authenticity, and empathy. 13:29


To get in contact with Sandra:

LinkedIn: ⁠⁠⁠⁠⁠https://www.linkedin.com/in/sandratorres

Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://sandranoemi.com

https://www.linkedin.com/company/unitedlatinas


This episode is sponsored by


Fantail Services

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.fantailservices.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠


Our podcast is sponsored by


The Global Trends Magazine

Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.gc-bl.org/global-trends⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠


The Outlier Project

Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://theoutlierproject.co⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Ascend Meditations

Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.ascendmeditations.app⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠


Chop Ai

Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.chopai.app⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠


Make sure to Catch us streaming on Roku and Amazon Fire TV on the Purpose Place Network.


Also catch our Exclusive Members only content “Going Deeper Within” on the Lions Guide Academy.


⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.lionsguide.com/gdw⁠⁠⁠⁠⁠

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