Episode 298: How To Improve Profits With Operational Efficiency - with Ben Hansen

Episode 298: How To Improve Profits With Operational Efficiency - with Ben Hansen

Struggling with low profitability? Here’s the truth most business owners don’t want to hear: it’s rarely about selling more. It’s about tightening operations, focusing on the right clients, and removing the stress that drains your team and your bottom line.

Not every customer is a good fit - and that’s okay.

When you intentionally serve your most profitable and appreciative clients, your culture shifts from burnout and resentment to excellence and energy. Choose wisely whom you serve.

In my latest episode of A Better HR Business, I sit down with Ben Hansen, CEO and Founder of Profit Doctor, to talk about how HR-related companies - and the entrepreneurs leading them - can double their profitability, regain control, and build the kind of business they originally dreamed of running.

Ben knows the journey firsthand. He built an 8-figure consulting firm with 100 team members in just eight years, earning a spot on the Inc. Magazine fastest-growing companies list five years in a row. Today, he helps companies in the $5–50M range build healthier, stronger businesses.

In this episode, Ben talks about:

  • Why Not Every Client Is Worth Keeping: Some clients drain more than they contribute. Identifying and exiting these “profit killers” frees up resources for higher-value relationships.
  • Growth ≠ Profitability: More sales don’t automatically mean more profit. Sometimes the biggest gains come from tightening processes and prioritizing profitability - even for just a few focused months.
  • Listen to Your Frontline Teams: Your staff often knows which clients, products, or workflows are hurting the business. When you involve them, you gain insights and boost engagement.

If you’re ready to reclaim the dream of entrepreneurship, it’s time to optimize - not just grow for growth’s sake.

Website: www.profitdoctor.com

LinkedIn: www.www.linkedin.com/in/benhansen

About The A Better HR Business Podcast

The A Better HR Business shares strategies, tactics, success stories, and more about marketing for HR consultancies and marketing for HR tech companies, and how to get more clients.

Follow the show on Apple Podcasts or Spotify so you don’t miss future episodes.

For show notes and to see details of our previous guests, check out the podcast page here:

www.GetMoreHRClients.com/Podcast

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Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more at www.getmorehrclients.com.

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Episoder(311)

Episode 311: Growing An Employee Financial Wellness Business - with Joelle Vail from BrightPlan

Episode 311: Growing An Employee Financial Wellness Business - with Joelle Vail from BrightPlan

In this episode of the HR business marketing podcast, A Better HR Business, Ben and his guest, Joelle Vail, talk about how holistic financial wellness solutions are driving major changes for employers...

4 Jun 22min

Episode 310: From Corporate HR Leader To Independent Compensation Consultant - with Scott Trumpolt

Episode 310: From Corporate HR Leader To Independent Compensation Consultant - with Scott Trumpolt

In this episode, Ben is joined by Scott Trompolt, founder and principal consultant at Trompolt Compensation Design Solutions (TCDS). With over 18 years in corporate HR leadership across the US and Ger...

12 Mai 36min

Episode 309: Growing A Visual Storytelling and Training Company - with Si Beales from Sidedoor Studio

Episode 309: Growing A Visual Storytelling and Training Company - with Si Beales from Sidedoor Studio

In a recent episode of the HR business marketing podcast, A Better HR Business, Ben and his guest, Si Beales, Founder/Learning Director at Sidedoor Studio talk about how to attract HR clients with vis...

30 Apr 17min

Episode 308: Turn Your Expertise Into Income-Producing Assets - with Conor Lynch

Episode 308: Turn Your Expertise Into Income-Producing Assets - with Conor Lynch

In this episode of the HR business marketing podcast, A Better HR Business, Ben and his guest, Conor Lynch, digital innovator, educator, and author of “Learn Earn Own”, talk about how individuals and ...

20 Apr 20min

Episode 307: Want More Sales Meetings and Demos? Try Pre-Conversion Events

Episode 307: Want More Sales Meetings and Demos? Try Pre-Conversion Events

In this episode, Ben explains how “pre-conversion events” can help HR consultancies and HR tech firms win more business. Instead of relying only on surface-level marketing like posts, emails, and outr...

13 Apr 10min

Episode 306: Growing An International Job Search Engine – with Yevhen Onatsko from Jooble

Episode 306: Growing An International Job Search Engine – with Yevhen Onatsko from Jooble

Most job platforms say they help you “get more applicants.” What employers actually need is understanding why roles aren’t getting filled - and fixing that. Yevhen Onatsko, US Country Manager at Joobl...

26 Mar 18min

Episode 305: Announcing The People Business Growth Summit!

Episode 305: Announcing The People Business Growth Summit!

Announcing the People Business Growth Summit! It's a one-day online summit on marketing and growing people-focused services and HR tech businesses. Tuesday, 28 April 2026 Online event Free tickets ava...

13 Mar 13min

Episode 304: Growing An HR Consultancy for Small Businesses & Startups - with Val Esway

Episode 304: Growing An HR Consultancy for Small Businesses & Startups - with Val Esway

In a recent episode of the HR business marketing podcast, A Better HR Business, Ben and his guest, Val Esway, founder of Work with Val, talk about the challenges of hiring, compliance, and employee ma...

24 Feb 18min

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