Is Your Favourite Beauty Brand Lying To You? How To Spot The Greenwashing Scam Before You Buy

Have you ever ordered a tiny little beauty product and then it arrived in a huge box filled with enough bubble wrap to choke a whale? Well we have, and the guilt is real. Today, we're deep diving into a topic that is becoming non-negotiable for all of us: sustainable beauty.

Our guest is the entrepreneur who solved her own business's massive packaging problem—she's the co-founder and CEO of Hero Packaging, servicing over 45,000 online retailers, and the author of Sell Anything Online, Anaita Sarkar. Get ready to find out what the future of our beauty routines looks like with less waste—and how to spot the Greenwashing! Plus, Anaita shares her six best tips for any brand wanting to cut through a crowded market.

PRODUCTS MENTIONED:

Hero Packaging

Hero Packaging Mailers

Hero Packaging Eco Friendly Packaging

The Breakout Hack

FOR MORE WHERE THIS CAME FROM:

Hosts: Kelly McCarren

Guest: Anaita Sarkar

Producer: Sophie Campbell

Audio Producer: Tegan Sadler

Video Producer: Artemi Kokkaris

Just so you know — some of the links in these notes are affiliate links, which means we might earn a small commission if you buy through them. It doesn’t cost you anything extra, and it helps support the show. Happy shopping!

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