96. Enactor's Director,Julius Carrell: “In modern retail, your blueprint is your competitive edge.”

96. Enactor's Director,Julius Carrell: “In modern retail, your blueprint is your competitive edge.”

In this episode, Julius Carrell, Director at Enactor, breaks down why the future of retail depends on building a flexible blueprint rather than relying on rigid, legacy systems. We explore how retailers can simplify complexity, adapt faster and design technology foundations that actually match the way their business and customers evolve. From the true cost of rigid stacks to the cultural shift required for future proofing, Julius shares practical insights on creating a blueprint mindset that empowers teams, unlocks new journeys and sets retailers up for long term growth.

Julius and Enactor will be with me at NRF 2026 and you can book time with the team here.

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Episoder(129)

123. 7-Eleven Singapore's Managing Director, Anushree Khosla: "We don't just want to be a convenience store. We want to be a place of discovery."

123. 7-Eleven Singapore's Managing Director, Anushree Khosla: "We don't just want to be a convenience store. We want to be a place of discovery."

Convenience retail is evolving beyond speed and accessibility. In this episode of OFFBounds, Paula Macaggi sits down with Anushree Khosla, Managing Director of 7-Eleven Singapore, to explore how one o...

30 Jun 24min

122. Warehouse Group's Head of Strategy and Media: "The future of retail media is audience-first, not retailer-first."

122. Warehouse Group's Head of Strategy and Media: "The future of retail media is audience-first, not retailer-first."

Recorded at NRF APAC in Singapore, Paula Macaggi sits down with Alex Lawson, Head of Strategy & Media at The Warehouse Group, one of the largest retailers in New Zealand, operating more than 160 store...

23 Jun 29min

121. OnTheList's CEO, Delphine Dultzin: "Even with AI, you can never predict 100% what customers will want."

121. OnTheList's CEO, Delphine Dultzin: "Even with AI, you can never predict 100% what customers will want."

In this episode of OFFBounds, Paula Macaggi goes to Singapore for NRF APAC 2026 and sits down with Delphine Dultzin, CEO and Co-Founder of OnTheList, to explore a retail challenge that rarely gets dis...

16 Jun 26min

120. Larroudé's CEO, Ricardo Larroudé: "The best person to program the company they have a vision for is the CEO."

120. Larroudé's CEO, Ricardo Larroudé: "The best person to program the company they have a vision for is the CEO."

This episode was brought to you by RayonRetail design teams use Rayon to create store layouts, documentation, standards, and presentations in one collaborative platform. By combining design tools and ...

9 Jun 46min

119. Brandon Rael's Insights on Agentic Commerce

119. Brandon Rael's Insights on Agentic Commerce

When ChatGPT launched, most retailers focused on chatbots and customer service. Today, the conversation is much bigger. AI agents are beginning to influence how consumers discover products, compare op...

2 Jun 37min

118. Retail Trends 2026

118. Retail Trends 2026

Retail is entering a new era where technology is becoming invisible and human connection is becoming more valuable than ever. In this solo episode of OFFBounds, Paula Macaggi breaks down five major tr...

27 Mai 20min

117. We Turned OFFBounds Into an AI-Powered Newsroom

117. We Turned OFFBounds Into an AI-Powered Newsroom

Check our new website: OFFBounds.tvWhat does a media company built for the AI era actually look like? In this special solo episode of OFFBounds, Paula Macaggi shares how OFFBounds evolved from a retai...

13 Mai 17min

116. American Golf's CEO, Nigel Oddy: “Be clear on the vision. Keep it simple.”

116. American Golf's CEO, Nigel Oddy: “Be clear on the vision. Keep it simple.”

In this episode of OFFBounds, Paula Macaggi sits down with Nigel Oddy, CEO of American Golf, to unpack what it really takes to turn around a retail business. With more than four decades in the industr...

5 Mai 29min

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