#528 - Live Cold Calls: How Many Meetings Can The #1 Sales Trainer Book?

Jason hits the phones to prospect into sales and enablement leaders, sharing his live approach between each call. With a 30% connect rate (thanks to Titan X) and 11% conversion, you'll see how Jason handles objections, switches messaging mid-call, and learns in real time. Think cold calling is hard? Try doing it live for 90 minutes, under studio lights, in a room with no AC, with a crowd listening to every single word you say. That’s what the #1 outbound sales trainer, Jason Bay, did to prove he can do more than *teach* cold calling — he can actually get on the phones and *do* it himself. We rolled the cameras, loaded a list of exclusively executive level prospects he’d never met, and let the chaos unfold. You’ll hear how he structures his cold calls, adjusts messaging on the fly, and reflects on what could be improved after each conversation. Includes practical takeaways for improving connect rates, objection handling, and setting meetings with senior buyers. ✅ Get the Outbound Bundle (scripts + cold email guide): https://www.30mpc.com/course/cold-email-course 🎯 Start a TitanX pilot and we'll match your credits up to 5,000: https://titanx.io/?fpr=30mpc 🏋 30MPC Training: 30mpc.com/training ⏱️ VIDEO CHAPTERS 00:11 – Cold Call Strategy & Setup Explained 03:00 – Handling “No” on a Permission-Based Opener 04:15 – Personalization Tip: Use Preferred Names 10:44 – How to Leave a Value-Driven Voicemail 14:12 – Reusing Research for Multiple Contacts 17:10 – Testing the “Heard Our Name Tossed Around” Opener 18:00 – Why You Should Always Leave Voicemails 22:27 – How I Booked the Meeting: Breakdown & Key Moves 23:00 – Turning Objections Into Value Hooks 24:00 – Confirming Calendar Invites to Prevent No-Shows 26:30 – Stats Recap: 30% Connect Rate, 11% Conversion 27:10 – What I’d Do Differently Next Time 28:00 – Final Sales Tips + Resource Links