The Opportunity Podcast2 Des 2025

Ecommerce CRO: The Fastest Way to Unlock Hidden Revenue With Jasper de Muynck [Ep.195]

If you want to squeeze more revenue out of your existing traffic, this week's podcast episode is a must-listen.

We're diving deep into one of the most misunderstood, yet most profitable, parts of ecommerce growth: conversion rate optimization.

CRO expert Jasper De Munyk joins Greg to break down the fundamentals of Shopify CRO, including what a healthy optimization process actually looks like and why it's far more than "changing button colors."

If you're wondering where to even begin, we cover what to tackle first when doing CRO, plus the stage of growth when investing in CRO makes the biggest impact.

We explore the biggest CRO mistakes and misconceptions that cause businesses to waste time, chase vanity metrics, or ignore easy wins hiding in plain sight.

We also dig into the future, discussing how AI is reshaping CRO, from rapid data analysis to automated testing, and where human judgment still plays an essential role.

If you're serious about growing your ecommerce business sustainably, without simply spending more on ads, this episode will be your new playbook.

Topics Discussed in this episode:

The fundamentals of eCommerce CRO (05:59)
Common CRO mistakes and misconceptions (11:21)
What to tackle first when doing CRO (14:31)
What stage of growth should you be at when investing in CRO? (20:03)
How AI is changing CRO (28:26)
Exploring the mechanical side of CRO (33:56)
How to turn customer data into actionable insights (39:18)
How to make CRO a routine part of your business (42:17)
How often businesses should revisit their CRO (46:14)

Mentions:

Sit back, grab a coffee, and learn how to unlock rapid growth through conversation rate optimization!

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