#492: Leaders in Customer Loyalty: Industry Voices | The New Incentive Landscape: Maritz's Collections Motivate Members

#492: Leaders in Customer Loyalty: Industry Voices | The New Incentive Landscape: Maritz's Collections Motivate Members

Send us a text Loyalty360 spoke with Mike Donini, Senior Buyer at Maritz, one of the largest full-service incentive and loyalty partners in North America. Maritz began in 1894 as a family-run wholesaler and manufacturer of fine jewelry and watches. During the Great Depression, Maritz pivoted its business to generate income, selling its merchandise to businesses as sales and service awards. The new direction kept it afloat and launched the beginning of what we know today as the incentive...

Episoder(508)

CVS Pharmacy: Evolving Customer Loyalty Programs and Creating a More Convenient Customer Experience

CVS Pharmacy: Evolving Customer Loyalty Programs and Creating a More Convenient Customer Experience

Send us a text In 1963, Consumer Value Stores was founded in Lowell, MA, providing customers with health and beauty products. The company name changed to CVS by the end of its first year in business, ...

6 Mar 202429min

Loyalty360 Loyalty Live | Mladen Vladic, FIS

Loyalty360 Loyalty Live | Mladen Vladic, FIS

Send us a textMark Johnson, CEO of Loyalty360, spoke with Mladen Vladic, General Manager, FIS Loyalty Engagement Solutions, about looking at the holistic enterprise value of the consumer, the value in...

5 Mar 202424min

Loyalty360 Loyalty Live | Terry O’Neil, Citi Retail Services

Loyalty360 Loyalty Live | Terry O’Neil, Citi Retail Services

Send us a text Customer expectations continue to evolve, and when considering a purchase — a big ticket item or even a smaller one — they often look for flexibility in payment options. Merchants and r...

27 Feb 202423min

Bob Evans: Cultivating Emotional Loyalty by Making Customers Feel Recognized and Special

Bob Evans: Cultivating Emotional Loyalty by Making Customers Feel Recognized and Special

Send us a textMark Johnson, CEO of Loyalty360, spoke with Bob Holtcamp, President and CMO at Bob Evans, about leveraging a new AI-driven loyalty-and-offer solution, merging marketing and IT leadership...

26 Feb 202423min

Loyalty360 Loyalty Live | Kim Welther, Baesman

Loyalty360 Loyalty Live | Kim Welther, Baesman

Send us a textMark Johnson, CEO of Loyalty360, spoke with Kim Welther, Vice President, CRM & Loyalty for Baesman, about the challenges and opportunities in the year ahead, including defining and measu...

20 Feb 202414min

Loyalty360 Loyalty Live | Laura Miller and Martha Cohen, Kobie

Loyalty360 Loyalty Live | Laura Miller and Martha Cohen, Kobie

Send us a textMark Johnson, CEO of Loyalty360, spoke with Laura Miller, SVP of Strategic Services, and Martha Cohen, Vice President, Client Services at Kobie, about leveraging artificial intelligence ...

13 Feb 202427min

Loyalty360 Loyalty Live | Jill Moser, Mastercard

Loyalty360 Loyalty Live | Jill Moser, Mastercard

Send us a textMark Johnson, CEO of Loyalty360, spoke with Jill Moser, SVP of Global Offers at Mastercard, about what will impact loyalty in 2024, how brands should approach building relationships, and...

6 Feb 202419min

Hooters: Customer Engagement, Brand Partnerships, and the Role of Today’s CMO

Hooters: Customer Engagement, Brand Partnerships, and the Role of Today’s CMO

Send us a text Hooters is a globally iconic, image-based, casual dining restaurant brand founded in 1983 in Clearwater, FL. The company consists of nearly 370 stores in total, which include domestic a...

5 Feb 202424min

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