The impact of an external environment on marketing, with Cheska Hardie, Radio.co

The impact of an external environment on marketing, with Cheska Hardie, Radio.co

Cheska speaks to James on how utilising PESTLE analysis (a company's macro-environment by examining six external factors) and Porter’s 5 Forces - a strategic framework that analyses the competitive forces within an industry - can help to form a complete scan of the world around your business, allowing your marketing team to create flexible and robust strategies.

Cheska speaks to James about the strategies and applications for marketing...

And of course they discuss AI!

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Manchester, December 2025

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Episoder(137)

Apprentices, curriculum and Ai with Maria Tomkinson, Digital Trainer, Cheshire College South & Wes...

Apprentices, curriculum and Ai with Maria Tomkinson, Digital Trainer, Cheshire College South & Wes...

Maria spoke to James on the podcast about supporting marketing apprentices, and giving those students the knowledge, skills and behaviours to support a business's marketing projects.She spoke about th...

24 Jun 8min

Flooring, decision making and customer jouneys with Mamit Agarwal, Furnishings UK, Old Trafford

Flooring, decision making and customer jouneys with Mamit Agarwal, Furnishings UK, Old Trafford

Mamit spoke to James on the podcast at Old Trafford about furnishings, and the difference marketing has to be when reaching B2B customers...They discussed about the segmentation of customers, how to d...

24 Jun 10min

Passion, Brands and Logos with Ben Hoque, Sales and Partnership Manager, I Love Manchester (Old Trafford)

Passion, Brands and Logos with Ben Hoque, Sales and Partnership Manager, I Love Manchester (Old Trafford)

Ben jumped on the podcast with James at Old Trafford and spoke about all things Manchester.About tapping into the importance of a logo; the feeling that a logo can give people; to evoke a memory - and...

24 Jun 17min

Changing perceptions, with Michael Hammond, Marketing Manager, Brighton and Hove Buses

Changing perceptions, with Michael Hammond, Marketing Manager, Brighton and Hove Buses

Michael jumped on the podcast with Alix in Brighton.They spoke about the importance of perception - of bus drivers and the job itself. From recruiting a diverse group of people for the job, with real ...

17 Jun 12min

Safari, Vineyards and The Office, with Morella , Marketing Manager at Golf Escapes

Safari, Vineyards and The Office, with Morella , Marketing Manager at Golf Escapes

Alix spoke to Morella on the podcast in Brighton.They spoke about the evolving trend in golf travel! How sporting holidays have changed - how people now seek combined golf and experience packages, fr...

17 Jun 11min

Dipping, bridging gaps and segmentation, with Mathias Kayser, Marketing Strategist, ADF Milking

Dipping, bridging gaps and segmentation, with Mathias Kayser, Marketing Strategist, ADF Milking

Mathias spoke to Alix on the podcast in Brighton about the niche market of dairy farms.They discussed the channels available for farming, how the audience has changed from once very localised to now v...

17 Jun 11min

Tone of voice, nuances and social differences with Amy Martin, Marketing Director, My Surrogacy Journey

Tone of voice, nuances and social differences with Amy Martin, Marketing Director, My Surrogacy Journey

Amy spoke to Alix on the podcast in Brighton about the delicate subject of surrogacy.They spoke about the expansion of the UK and US companies, the differences of finding matches in the UK and oversea...

17 Jun 11min

The hurdle of perception, with Louise Roberts, Cheltenham Racecourse - The Jockey Club

The hurdle of perception, with Louise Roberts, Cheltenham Racecourse - The Jockey Club

Louise jumped on the podcast with James at Villa Park. They spoke about the misconception that Cheltenham is just a racecourse - but they actually only race 16 days of the year! And that's a lot of da...

29 Apr 11min

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