How Big Of a Tradeoff is Hiring Top Talent During Scaling?

How Big Of a Tradeoff is Hiring Top Talent During Scaling?

Growth Newsletter: https://levelingup.beehiiv.com/subscribe On this episode of Marketing School, Neil and Eric break down how to hire A players while scaling, why downturns are the best time to weed out poor performers, and how founder mindset drives culture, acquisitions, and growth. They share real stories from NP Digital, top-grading their team, fixing broken agency cultures, and personally jumping into big sales deals to set the standard for hustle. Hosted by Neil and Eric, this one is all about talent, leadership, and what it really takes to grow a company that actually performs. Chapters: (00:00) Scaling, turnover, and growth milestones (00:37) Hard times reveal true performers (01:02) Vinod Khosla’s hardest-work question (01:30) Why Neil turned down CMO role (03:56) Entrepreneur vs hired gun mindset (05:45) Keeping or exiting founders after acquisitions (07:59) Fixing misaligned agency cultures (11:00) Hiring standards and A-player focus (14:53) Top grading and raising the talent bar (17:39) How Neil allocates founder time (19:34) Founder-led enterprise and franchise sales (23:45) Leading by example and final thoughts 𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟 Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer. 🎙️ Learn More About the Hosts Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial Neil Patel: https://www.youtube.com/@neilpatel 📩 Free Resources Growth Newsletter: https://levelingup.beehiiv.com/subscribe Ubersuggest: https://www.ubersuggest.com/ Answer The Public: https://www.answerthepublic.com/ ✅ Subscribe for Daily Marketing Insights!

Episoder(3238)

How To Grow Your Revenue Using Dinners, Webinars, and Live Events

How To Grow Your Revenue Using Dinners, Webinars, and Live Events

In this episode #2996, Eric Siu and Neil Patel discuss using events—especially webinars—as powerful tools for revenue growth and trust-building in B2B marketing. They highlight the importance of deliv...

30 Jun 202527min

The $100M Marketing Strategy In An AI World

The $100M Marketing Strategy In An AI World

In this special throwback episode, Eric Siu joins the Digital Social Hour Podcast by Sean Kelly to reveal his game-changing strategies. From acquiring companies around the world to building AI tools t...

27 Jun 202541min

Should You Build or Should You Buy?, Why In-Person Yields Incredible Results (And How To Do It), Why You Must Be Having An Epiphany Each Week Right Now

Should You Build or Should You Buy?, Why In-Person Yields Incredible Results (And How To Do It), Why You Must Be Having An Epiphany Each Week Right Now

In this episode #2995, Eric Siu and Neil Patel discuss the strategic choice between building or buying businesses, the value of in-person connections, and the evolving importance of community and auth...

26 Jun 202524min

Real World AI Use Cases We're Using

Real World AI Use Cases We're Using

In this episode #2994, Eric Siu and Neil Patel discuss the wide-ranging impact of AI, from its effects on brain connectivity to personal strategies for using it in daily life. They explore AI’s role i...

25 Jun 202528min

Advice We Gave To 20 Something Millionaires, Modern Founders Will Be Half Influencer Half Founder, Every Company Will Become Half Media Company Half The Original Business What Eric Learned From Disappearing

Advice We Gave To 20 Something Millionaires, Modern Founders Will Be Half Influencer Half Founder, Every Company Will Become Half Media Company Half The Original Business What Eric Learned From Disappearing

In this episode #2993, Eric and Neil discuss advice for young entrepreneurs, the role of AI in entrepreneurship, and leadership lessons learned from stepping back. They wrap up by analyzing how AI is ...

24 Jun 202520min

Why AI SEO is BS, AI is actually making you STUPIDER

Why AI SEO is BS, AI is actually making you STUPIDER

In this episode #2992, Eric Siu and Neil Patel discuss how AI SEO is mostly a rebrand of traditional SEO and stress the value of foundational knowledge. They also explore how heavy reliance on AI coul...

23 Jun 202515min

95% Of ChatGPT Citations Are Recent.. AI Is Beating Humans, Charlie Munger’s Sales Leader On Closing EVERY Deal, Google Dropping Rich Results To Simplify Search, Marketing Agencies Hit Summer Slumps Even With Steady Traffic

95% Of ChatGPT Citations Are Recent.. AI Is Beating Humans, Charlie Munger’s Sales Leader On Closing EVERY Deal, Google Dropping Rich Results To Simplify Search, Marketing Agencies Hit Summer Slumps Even With Steady Traffic

In this episode #2991, Eric Siu and Neil Patel discuss how fresh content boosts inclusion in AI overviews and share simple strategies to optimize for it. They explore the growing quality of AI-generat...

19 Jun 202517min

If You're Not Adopting AI, F**k You. You Will Be A Burden On Society,  Unilever To Hire 20-30x More Influencers, How We're Handling Influencer Pitches, LLM Marketing Will Be Controlled By The Brand Side, Not SEO., How To Triple Your Form Conversion Rate

If You're Not Adopting AI, F**k You. You Will Be A Burden On Society, Unilever To Hire 20-30x More Influencers, How We're Handling Influencer Pitches, LLM Marketing Will Be Controlled By The Brand Side, Not SEO., How To Triple Your Form Conversion Rate

In this episode #2990, Eric Siu and Neil Patel discuss why adopting AI is essential, the tension between optimism and pessimism in business, and how to navigate chaos. They explore the growth of influ...

18 Jun 202521min

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