How Big Of a Tradeoff is Hiring Top Talent During Scaling?

How Big Of a Tradeoff is Hiring Top Talent During Scaling?

Growth Newsletter: https://levelingup.beehiiv.com/subscribe On this episode of Marketing School, Neil and Eric break down how to hire A players while scaling, why downturns are the best time to weed out poor performers, and how founder mindset drives culture, acquisitions, and growth. They share real stories from NP Digital, top-grading their team, fixing broken agency cultures, and personally jumping into big sales deals to set the standard for hustle. Hosted by Neil and Eric, this one is all about talent, leadership, and what it really takes to grow a company that actually performs. Chapters: (00:00) Scaling, turnover, and growth milestones (00:37) Hard times reveal true performers (01:02) Vinod Khosla’s hardest-work question (01:30) Why Neil turned down CMO role (03:56) Entrepreneur vs hired gun mindset (05:45) Keeping or exiting founders after acquisitions (07:59) Fixing misaligned agency cultures (11:00) Hiring standards and A-player focus (14:53) Top grading and raising the talent bar (17:39) How Neil allocates founder time (19:34) Founder-led enterprise and franchise sales (23:45) Leading by example and final thoughts 𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟 Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer. 🎙️ Learn More About the Hosts Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial Neil Patel: https://www.youtube.com/@neilpatel 📩 Free Resources Growth Newsletter: https://levelingup.beehiiv.com/subscribe Ubersuggest: https://www.ubersuggest.com/ Answer The Public: https://www.answerthepublic.com/ ✅ Subscribe for Daily Marketing Insights!

Episoder(3242)

Secret Marketing Statistics To Arm You for 2024 (Millions of Data Points) (Trends)

Secret Marketing Statistics To Arm You for 2024 (Millions of Data Points) (Trends)

In episode #2652, we delve into the evolving landscape of organic social media reach. Analyzing data from 15,000 social media profiles over the past three years, we uncover key insights. Our discussio...

5 Jan 202417min

THIS might disrupt the $2.2B SEO industry completely (Generative Engine Optimization) (AI Corner)

THIS might disrupt the $2.2B SEO industry completely (Generative Engine Optimization) (AI Corner)

In episode #2651, we discuss the concept of Generative Engine Optimization (GEO) and its potential impact on the future of SEO. We explore a 19-page document that highlights the potential impact of GE...

4 Jan 202412min

Cutting Interest Rates in 2024, How the 'All-In' Podcast Dominated Silicon Valley, The Risks of Becoming a Full-time Creator (Reactions Dec 2023 Week 3)

Cutting Interest Rates in 2024, How the 'All-In' Podcast Dominated Silicon Valley, The Risks of Becoming a Full-time Creator (Reactions Dec 2023 Week 3)

In episode #2650, we share our thoughts on the impact of interest rates on the economy and marketing, the growth of the "All In" podcast, and its potential as a media company. Additionally, we discuss...

3 Jan 202414min

Wikipedia's SEO Strategy, 2024 Marketing Predictions, Iman Ghadzi's Secret to 100M Views, and If Blogging Is Still Worth It (Marketing 101 Dec 2023 Week 3)

Wikipedia's SEO Strategy, 2024 Marketing Predictions, Iman Ghadzi's Secret to 100M Views, and If Blogging Is Still Worth It (Marketing 101 Dec 2023 Week 3)

In episode #2649, we explore why Wikipedia consistently ranks at the top of Google, the effectiveness of Google paid ads, and the rise of identity layering in marketing. We also make predictions for t...

2 Jan 202417min

AirBnb and Olipop Ditching Paid Ads, Logan Paul's New Influencer Strategy, Parasite SEO, and the Decline of Digital Marketing (Trends Dec 2023 Week 3)

AirBnb and Olipop Ditching Paid Ads, Logan Paul's New Influencer Strategy, Parasite SEO, and the Decline of Digital Marketing (Trends Dec 2023 Week 3)

In episode #2648, we delve into the most recent marketing trends. We spotlight the achievements of companies like Airbnb and Ollipop, which have pivoted from paid ads to fostering creator partnerships...

1 Jan 202416min

Our New Podcast Format, Creator-Founders on the Rise, The Ideal Hook Length, and Social Media Repurposing (Experiments Dec 2023 Week 3)

Our New Podcast Format, Creator-Founders on the Rise, The Ideal Hook Length, and Social Media Repurposing (Experiments Dec 2023 Week 3)

In episode #2647, We delve into our new podcast format and outline our plans to occasionally feature guests in longer episodes. Additionally, we explore experiments conducted on various social media p...

29 Des 202317min

Will Google's SGE AI Ruin Web Traffic?, Elon Musk's AI Chatbot Grok, and The Dangers of Too Many AI Tools  (AI Corner Dec 2023 Week 3)

Will Google's SGE AI Ruin Web Traffic?, Elon Musk's AI Chatbot Grok, and The Dangers of Too Many AI Tools (AI Corner Dec 2023 Week 3)

In episode #2646, We delve into the impact of Google's AI search tool on news publishers, underscoring the importance for publishers to diversify their traffic sources. Furthermore, we examine the cap...

28 Des 202316min

Dangers of AI Content, The Death of Agencies, Best-kept SEO Secret, and The North Face's Genius Marketing Move (Reactions Dec 2023 Week 2)

Dangers of AI Content, The Death of Agencies, Best-kept SEO Secret, and The North Face's Genius Marketing Move (Reactions Dec 2023 Week 2)

In episode #2645, We discuss various topics related to marketing and technology, including our reaction to a tweet about the risks of using AI-generated content for big brands. We emphasize the import...

27 Des 202318min

Populært innen Business og økonomi

stopp-verden
dine-penger-pengeradet
lydartikler-fra-aftenposten
e24-podden
rss-penger-polser-og-politikk
rss-borsmorgen-okonominyhetene
pengepodden-2
finansredaksjonen
pengesnakk
utbytte
livet-pa-veien-med-jan-erik-larssen
morgenkaffen-med-finansavisen
tid-er-penger-en-podcast-med-peter-warren
rss-sunn-okonomi
okonomiamatorene
lederpodden
liberal-halvtime
rss-markedspuls-2
rss-investering-gjort-enkelt
rss-impressions-2