The Manager’s Playbook 047: Theron Thomas - GRAMMY Songwriter of the Year, Songwriter Rights, Music Industry Inequality, Publishing Realities & Hitmaking Strategy

The Manager’s Playbook 047: Theron Thomas - GRAMMY Songwriter of the Year, Songwriter Rights, Music Industry Inequality, Publishing Realities & Hitmaking Strategy

Most people talk about hit songs.
Theron Thomas writes the ones that define entire eras.

In this episode of The Manager’s Playbook, I sit down with one of the most influential songwriters in modern music, Theron Thomas, the 2nd recipient ever to win GRAMMY Songwriter of the Year and the pen behind hits for Rihanna, Miley Cyrus, Lizzo, Usher, Nicki Minaj, Justin Timberlake, and so many more.

This isn’t a highlight reel.
This is the part of the music industry the public rarely hears: the truth from the person who actually writes the songs the whole business is built on.

Theron breaks down the real economics of songwriting, how hit records follow patterns, why so-called “bad music” still wins, how marketing shapes culture, and why topliners remain the most undervalued creators in the entire system.

We explore the realities of publishing, royalties, producer vs. songwriter splits, the myth of “genre limitations,” the role of artist development, and the emotional and cultural weight that comes with writing for the world’s biggest artists.

This conversation is a masterclass in:

• how to think about hitmaking
• how to build a sustainable career in music
• how to stay grounded as a creative
• and why artists, managers, and executives must rethink how they treat the people who create the product everyone profits from

If you’re an artist, songwriter, producer, A&R, manager, or anyone building a real career in music, this episode offers clarity, strategy, and perspective you won’t hear anywhere else.

Simply put, a conversation like this doesn't come cheap.


Watch the full episode on YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@managersplaybook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

New episodes drop Tuesdays @ 10am ET

Episoder(260)

Inside the Playbook: Austin Dunn on the Marketing System That Broke Victoria Monét

Inside the Playbook: Austin Dunn on the Marketing System That Broke Victoria Monét

Victoria Monét didn’t just have a viral moment, she built one.In this episode of The Manager’s Playbook, Austin Dunn breaks down how Victoria’s journey from songwriter to star was powered by smart sto...

17 Nov 202513min

Inside the Playbook: Austin Dunn on Why Most Artists Will Never Go Viral

Inside the Playbook: Austin Dunn on Why Most Artists Will Never Go Viral

The way artists connect with fans is evolving, and Austin Dunn has been studying the shift in real time.In this episode of The Manager’s Playbook, Austin breaks down the new rules of content in the mu...

16 Nov 202513min

Inside the Playbook: Austin Dunn on The New Rules of Music Marketing

Inside the Playbook: Austin Dunn on The New Rules of Music Marketing

The rules of digital marketing in music have changed, and Austin Dunn has lived every version of them.In this episode of The Manager’s Playbook, Austin breaks down how music marketing has evolved from...

15 Nov 202519min

Inside the Playbook: Austin Dunn on Cracking SoundCloud Before It Blew Up

Inside the Playbook: Austin Dunn on Cracking SoundCloud Before It Blew Up

Before algorithms ran the music business, Austin Dunn was already building his own.In this episode of The Manager’s Playbook, Austin breaks down the SoundCloud era, from bot networks and repost hacks ...

14 Nov 202517min

The Manager’s Playbook 044: Austin Dunn – Storytelling, Digital Strategy, Content Seeding, Music Marketing, Faceless Pages, Artist Growth & The Future of Music Promotion

The Manager’s Playbook 044: Austin Dunn – Storytelling, Digital Strategy, Content Seeding, Music Marketing, Faceless Pages, Artist Growth & The Future of Music Promotion

Most artists are chasing the algorithm.Austin Dunn built systems that outsmart it.In this episode of The Manager’s Playbook Podcast, I sit down with Austin Dunn, digital strategist, cultural curator, ...

11 Nov 20252h 2min

Inside the Playbook: Nic D on the Content Strategy That Actually Works for Artists

Inside the Playbook: Nic D on the Content Strategy That Actually Works for Artists

What if the key to building a real music career wasn’t luck, playlists, or connections, but how you show up online?In this clip, Nic D breaks down how he turned content into a career. No label. No tea...

10 Nov 202513min

Inside the Playbook: Nic D on The Lie About Touring Every Artist Believes

Inside the Playbook: Nic D on The Lie About Touring Every Artist Believes

What if walking away from touring wasn’t a step back, but the smartest move an artist could make?In this conversation, Nic D opens up about why he turned down major touring opportunities to focus on f...

9 Nov 202510min

Inside the Playbook: Nic D on Building a Profitable Music Career Without a Manager

Inside the Playbook: Nic D on Building a Profitable Music Career Without a Manager

What does financial independence really look like for an artist with no label, no manager, and no team?In this clip, Nic D breaks down the real numbers behind being an independent artist, from how muc...

8 Nov 20259min

Populært innen Underholdning

papaya
enkel-servering
harm-og-hegseth
tore-og-haralds-podkast
storefri-med-mikkel-og-herman
topp-3-med-wold-og-fladseth
tusvik-tnne
konspirasjonspodden
folk-flest-med-linn-og-nils
kjendiscrush-med-sofie-karlstad
hovla
ma-pa-behandling-med-morten-ramm
big-5-med-nils-og-harald-2
nare-venner
vitnemal
gi-meg-alle-detaljene
feedback-med-egon-holstad
rss-gammal-maiden
rss-brassers
rss-ls-the-next-episode