777 | AI/SEO News from the EDGE | Week of 12.1.2025

777 | AI/SEO News from the EDGE | Week of 12.1.2025

This week's EDGE of the Web dives into the seismic shifts rocking the digital marketing landscape, from Adobe's blockbuster SEMrush acquisition to Google's long-awaited rollout of Search Console Annotations (well, not so seismic). The future of AI in SEO and the rising tide of data privacy laws set the tone for a fast-changing industry.

Erin Sparks, Crystal Carter, and Jacob Mann break down what Adobe's $1.9 billion move means for marketers and explore how WIX is upping its AI tools, accessibility, and agentic web readiness. The crew also spotlights ChatGPT's rumored ad features, Google's continued experimental AI Mode ads, and the EU's Digital Omnibus, raising stakes for marketers everywhere.

A side story on the dangers of AI SEO spam highlights how black hat tactics are evolving, bringing back old-school manipulation in a new LLM-driven context. The panel ponders whether brands and platforms are ready for the next frontier of search and content integrity.

News from the EDGE:

  • [00:07:55] Official: Adobe is acquiring Semrush for $1.9 billion
  • [00:16:49] GSC has Annotations! Hoorah! Finally!
  • [00:21:16] EU's Digital Omnibus and cookie consent - what you need to know

AI / SEO News Segment:

  • [00:23:26] EDGE of the Web Sponsor: Site Strategics
  • [00:25:11] Gemini 3 refused to believe it was 2025, and hilarity ensued
  • [00:32:17] ChatGPT Ads potential leaked
  • [00:39:55] EDGE of the Web Sponsor: WAIKAI
  • [00:41:29] Google Ads begin surfacing inside AI Mode as tests expand
  • [00:45:52] AI Shopping Research
  • [00:52:04] AI Poisoning: Black Hat SEO Is Back

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Episoder(844)

659 | News from the EDGE | Week of 2.5.2024

659 | News from the EDGE | Week of 2.5.2024

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658 | Content at Scale Using Artificial Intelligence w/ Julia McCoy

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657 | News from the EDGE | Week of 1.29.2024

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31 Jan 202443min

656 | Artificial Intelligence Optimization (AIO) w/ Julia McCoy

656 | Artificial Intelligence Optimization (AIO) w/ Julia McCoy

Joining the EDGE this week is the founder of Content Hacker and president of Content at Scale, AI specialist Julia McCoy. Julia has been building her $5 million brand since the age of 19 while being n...

25 Jan 202443min

655 | News from the EDGE | Week of 1.22.2024

655 | News from the EDGE | Week of 1.22.2024

Welcome back to News from the EDGE! Study shows that many top SEOs are concerned about the current state of Google in response to the poor quality, spam-dense SERP as of late. In no effort to solve t...

23 Jan 202443min

654 | Breaking Through the SEO Ceiling w/ Todd Friesen

654 | Breaking Through the SEO Ceiling w/ Todd Friesen

Overcoming the SGE Title Wave Welcome back, Former Director of SEO and Digital Strategy at Salesforce and Head of Digital Experience and SEO at Vimeo, Todd Friesen, for his second segment of this inte...

18 Jan 202450min

653 | News from the EDGE | Week of 1.15.2024

653 | News from the EDGE | Week of 1.15.2024

A new transition king has been crowned this week as Erin takes the throne. Shh… don't tell Mordy! After a quick week off the team is back in action with some compelling news this week. Don't be foole...

16 Jan 202440min

652 | Building SEO For Long-Term Growth w/ Todd Friesen

652 | Building SEO For Long-Term Growth w/ Todd Friesen

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