777 | AI/SEO News from the EDGE | Week of 12.1.2025

777 | AI/SEO News from the EDGE | Week of 12.1.2025

This week's EDGE of the Web dives into the seismic shifts rocking the digital marketing landscape, from Adobe's blockbuster SEMrush acquisition to Google's long-awaited rollout of Search Console Annotations (well, not so seismic). The future of AI in SEO and the rising tide of data privacy laws set the tone for a fast-changing industry.

Erin Sparks, Crystal Carter, and Jacob Mann break down what Adobe's $1.9 billion move means for marketers and explore how WIX is upping its AI tools, accessibility, and agentic web readiness. The crew also spotlights ChatGPT's rumored ad features, Google's continued experimental AI Mode ads, and the EU's Digital Omnibus, raising stakes for marketers everywhere.

A side story on the dangers of AI SEO spam highlights how black hat tactics are evolving, bringing back old-school manipulation in a new LLM-driven context. The panel ponders whether brands and platforms are ready for the next frontier of search and content integrity.

News from the EDGE:

  • [00:07:55] Official: Adobe is acquiring Semrush for $1.9 billion
  • [00:16:49] GSC has Annotations! Hoorah! Finally!
  • [00:21:16] EU's Digital Omnibus and cookie consent - what you need to know

AI / SEO News Segment:

  • [00:23:26] EDGE of the Web Sponsor: Site Strategics
  • [00:25:11] Gemini 3 refused to believe it was 2025, and hilarity ensued
  • [00:32:17] ChatGPT Ads potential leaked
  • [00:39:55] EDGE of the Web Sponsor: WAIKAI
  • [00:41:29] Google Ads begin surfacing inside AI Mode as tests expand
  • [00:45:52] AI Shopping Research
  • [00:52:04] AI Poisoning: Black Hat SEO Is Back

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Episoder(844)

603 | International SEO w/ Gemma Houghton

603 | International SEO w/ Gemma Houghton

In this episode, Director of Marketing at Web Certain, Gemma Houghton, joins the show to discuss her expertise in International SEO. Gemma gives great insight into the nuances associated with SEO, and...

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602 | News from the EDGE | Week of 06.19.2023

602 | News from the EDGE | Week of 06.19.2023

Wouldn't you like to have your living room decorated by an AI bot? What could go wrong there? In the news this week, we cover Google Perspectives, updates to the Looker Studio (hate the name), as well...

21 Jun 202342min

601 | Advanced Structured Data Tips from Daniel Cheung

601 | Advanced Structured Data Tips from Daniel Cheung

Guest Daniel K. Cheung is back on the show with host Erin Sparks to discuss his deep apprehension about Structured Data. Plus, Daniel shares different properties he uses when writing his custom schema...

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600 | News from the EDGE | Week of 6.12.2023

600 | News from the EDGE | Week of 6.12.2023

Episode 600 folks… we made it! Today's news brings a full package of AI, along with Mordy's catastrophic effort in attempting a screenplay. Some experiments came out of this episode to compare query r...

14 Jun 202339min

599 | Relevant and Significant Schema w/ Daniel K. Cheung

599 | Relevant and Significant Schema w/ Daniel K. Cheung

Looking to explore the capabilities of structured data? Interested in developing and understanding the concept of schema? Guest Daniel K. Cheung is welcomed onto the show to discuss his recent embarkm...

9 Jun 202341min

598 | News from the EDGE | Week of 6.5.2023

598 | News from the EDGE | Week of 6.5.2023

Erin jumped out of this week's news to go into the wilderness where there is no AI, and Mordy brought even more of it to the show. News articles for The Verge and Search Engine Land, as well as CBS Ne...

6 Jun 202330min

597 | News from the EDGE | Week of 5.29.2023

597 | News from the EDGE | Week of 5.29.2023

More AI and Google for you! We've got the latest news from Google recently, with some interesting forecasting for what Google could evolve into by 2033. There is lots of interesting news in Artificial...

1 Jun 202334min

596 | Validating and Building your Schema w/Martha van Berkel

596 | Validating and Building your Schema w/Martha van Berkel

Get a deeper understanding of schema markup with guest Martha van Berkel, Co-Founder of SchemaApp. Martha gives her insights into validating your schema as well as her suggested approach to updating y...

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