777 | AI/SEO News from the EDGE | Week of 12.1.2025

777 | AI/SEO News from the EDGE | Week of 12.1.2025

This week's EDGE of the Web dives into the seismic shifts rocking the digital marketing landscape, from Adobe's blockbuster SEMrush acquisition to Google's long-awaited rollout of Search Console Annotations (well, not so seismic). The future of AI in SEO and the rising tide of data privacy laws set the tone for a fast-changing industry.

Erin Sparks, Crystal Carter, and Jacob Mann break down what Adobe's $1.9 billion move means for marketers and explore how WIX is upping its AI tools, accessibility, and agentic web readiness. The crew also spotlights ChatGPT's rumored ad features, Google's continued experimental AI Mode ads, and the EU's Digital Omnibus, raising stakes for marketers everywhere.

A side story on the dangers of AI SEO spam highlights how black hat tactics are evolving, bringing back old-school manipulation in a new LLM-driven context. The panel ponders whether brands and platforms are ready for the next frontier of search and content integrity.

News from the EDGE:

  • [00:07:55] Official: Adobe is acquiring Semrush for $1.9 billion
  • [00:16:49] GSC has Annotations! Hoorah! Finally!
  • [00:21:16] EU's Digital Omnibus and cookie consent - what you need to know

AI / SEO News Segment:

  • [00:23:26] EDGE of the Web Sponsor: Site Strategics
  • [00:25:11] Gemini 3 refused to believe it was 2025, and hilarity ensued
  • [00:32:17] ChatGPT Ads potential leaked
  • [00:39:55] EDGE of the Web Sponsor: WAIKAI
  • [00:41:29] Google Ads begin surfacing inside AI Mode as tests expand
  • [00:45:52] AI Shopping Research
  • [00:52:04] AI Poisoning: Black Hat SEO Is Back

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Episoder(844)

563 | News from the EDGE | Week of 1.16.2023

563 | News from the EDGE | Week of 1.16.2023

Brands are admitting publicly to using AI to write their content – How do you think Google responded? Erin and Mordy take a deep dive down the rabbit hole of Search Engine Land and explore ChatGPT, AI...

18 Jan 202340min

562 | How Google Has Learned with Voice Search w/ Cindy Crum

562 | How Google Has Learned with Voice Search w/ Cindy Crum

We're talking voice search, the Internet of Things, and Google's Multitask Unified Model with Cindy Krum on this episode of the EDGE. Her breadth of knowledge on these topics and ability to predict th...

14 Jan 202350min

561 | News from the EDGE | Week of 1.9.2023

561 | News from the EDGE | Week of 1.9.2023

We cover the MOST important digital marketing news of the week: which is better, Ring Dings or Ding Dongs - seriously? Erin, Mordy, and Greg Finn of Marketing O'Clock take on some great articles from ...

11 Jan 202344min

560 | Understanding the Knowledge Graph and Topic Layer w/ Cindy Krum

560 | Understanding the Knowledge Graph and Topic Layer w/ Cindy Krum

The SEO Sherpa, Cindy Krum, comes back to the EDGE loaded for bear! It's awesome to reflect back on what Cindy was talking about in 2018 and and nowm in 2023. She was spot on with Entities being the t...

7 Jan 202337min

559 | News from the EDGE | Week of 01.02.2023

559 | News from the EDGE | Week of 01.02.2023

We just hit a new year, and like with every new year comes new SEO tips, tools, techniques, and upcoming trends to look out for. Mordy Oberstein and Erin Sparks explore all of the above in this inform...

5 Jan 202343min

558 | Optimizing Search Content Like a Comedian w/ Dan Shure

558 | Optimizing Search Content Like a Comedian w/ Dan Shure

Our final podcast of 2022 doesn't fail to deliver as we tackle content optimization with an analogy: treating it like you would if you were a comedian! Dan Shure, the host of Experts on the Wire podca...

31 Des 202241min

557 | Finding or Creating Your Podcast Niche w/ Dan Shure

557 | Finding or Creating Your Podcast Niche w/ Dan Shure

Dan Shure, the host of Experts of the Wire podcast, returns to join the EDGE. He discusses how the show came about in 2015 and the factors of the success of a podcast with today's digital consumers. T...

27 Des 202236min

556 | News from the EDGE | Week of 12.19.2022

556 | News from the EDGE | Week of 12.19.2022

There's a lot of news this week coming up on the holidays and it's Google's fault! Morty Olberstein and Erin Sparks dig into the new Google Search Console dashboard, December's link spam algorithm upd...

21 Des 202234min

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