777 | AI/SEO News from the EDGE | Week of 12.1.2025

777 | AI/SEO News from the EDGE | Week of 12.1.2025

This week's EDGE of the Web dives into the seismic shifts rocking the digital marketing landscape, from Adobe's blockbuster SEMrush acquisition to Google's long-awaited rollout of Search Console Annotations (well, not so seismic). The future of AI in SEO and the rising tide of data privacy laws set the tone for a fast-changing industry.

Erin Sparks, Crystal Carter, and Jacob Mann break down what Adobe's $1.9 billion move means for marketers and explore how WIX is upping its AI tools, accessibility, and agentic web readiness. The crew also spotlights ChatGPT's rumored ad features, Google's continued experimental AI Mode ads, and the EU's Digital Omnibus, raising stakes for marketers everywhere.

A side story on the dangers of AI SEO spam highlights how black hat tactics are evolving, bringing back old-school manipulation in a new LLM-driven context. The panel ponders whether brands and platforms are ready for the next frontier of search and content integrity.

News from the EDGE:

  • [00:07:55] Official: Adobe is acquiring Semrush for $1.9 billion
  • [00:16:49] GSC has Annotations! Hoorah! Finally!
  • [00:21:16] EU's Digital Omnibus and cookie consent - what you need to know

AI / SEO News Segment:

  • [00:23:26] EDGE of the Web Sponsor: Site Strategics
  • [00:25:11] Gemini 3 refused to believe it was 2025, and hilarity ensued
  • [00:32:17] ChatGPT Ads potential leaked
  • [00:39:55] EDGE of the Web Sponsor: WAIKAI
  • [00:41:29] Google Ads begin surfacing inside AI Mode as tests expand
  • [00:45:52] AI Shopping Research
  • [00:52:04] AI Poisoning: Black Hat SEO Is Back

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Episoder(844)

547 | Recovering from Algorithm Update Effects with Marie Haynes

547 | Recovering from Algorithm Update Effects with Marie Haynes

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546 | News from the EDGE | Week of 11.14.2022

546 | News from the EDGE | Week of 11.14.2022

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18 Nov 202238min

545 | Visual Search Optimization with Crystal Carter

545 | Visual Search Optimization with Crystal Carter

Crystal Carter, Head of SEO Communications at Wix, joins the EDGE to discuss Visual Image Search Optimization. After discussing Visual Image Search on the last episode, she dives head-first into best ...

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544 | Visual Search with Crystal Carter

544 | Visual Search with Crystal Carter

Crystal Carter joins the EDGE to school us on Visual Image Search. Fresh from the stage at the last MozCon, she brings her insights and expertise on visual search and AI. She delves into many of today...

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543 | News from the EDGE | Week of 11.07.2022

543 | News from the EDGE | Week of 11.07.2022

Abusing the host? Is that what Mordy has lowered himself to? We love the Fall decor on the SERP. It's NEWS! Today we cover articles from Search Engine Journal, Search Engine Land, TechCrunch and Searc...

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542 | News from the EDGE | Week of 10.31.2022

542 | News from the EDGE | Week of 10.31.2022

Our Halloween 2022 Episode (yeah, it's November, moving on) covers articles from MarTech, Android Police, Search Engine Land, and Semrush. We dug into a spooky article from Bruce Clay (much to Mordy's...

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541 | Dealing with Plagiarism and Imposter Syndrome w/ Olga Zarzeczna

541 | Dealing with Plagiarism and Imposter Syndrome w/ Olga Zarzeczna

Olga Zarzeczna shares her perspective on the recent situation she had to deal with - the theft of her own web content, which got published as someone else's work on Amazon. It's incredible to hear tha...

1 Nov 202228min

540 | News from the EDGE | Week of 10.24.2022

540 | News from the EDGE | Week of 10.24.2022

The prodigal son returns to the show. Mordy Oberstein is back to cut up the news like a Halloween Jack-o'-Lantern! We cover articles from Search Engine Roundtable, Search Engine Land, and Social Media...

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