777 | AI/SEO News from the EDGE | Week of 12.1.2025

777 | AI/SEO News from the EDGE | Week of 12.1.2025

This week's EDGE of the Web dives into the seismic shifts rocking the digital marketing landscape, from Adobe's blockbuster SEMrush acquisition to Google's long-awaited rollout of Search Console Annotations (well, not so seismic). The future of AI in SEO and the rising tide of data privacy laws set the tone for a fast-changing industry.

Erin Sparks, Crystal Carter, and Jacob Mann break down what Adobe's $1.9 billion move means for marketers and explore how WIX is upping its AI tools, accessibility, and agentic web readiness. The crew also spotlights ChatGPT's rumored ad features, Google's continued experimental AI Mode ads, and the EU's Digital Omnibus, raising stakes for marketers everywhere.

A side story on the dangers of AI SEO spam highlights how black hat tactics are evolving, bringing back old-school manipulation in a new LLM-driven context. The panel ponders whether brands and platforms are ready for the next frontier of search and content integrity.

News from the EDGE:

  • [00:07:55] Official: Adobe is acquiring Semrush for $1.9 billion
  • [00:16:49] GSC has Annotations! Hoorah! Finally!
  • [00:21:16] EU's Digital Omnibus and cookie consent - what you need to know

AI / SEO News Segment:

  • [00:23:26] EDGE of the Web Sponsor: Site Strategics
  • [00:25:11] Gemini 3 refused to believe it was 2025, and hilarity ensued
  • [00:32:17] ChatGPT Ads potential leaked
  • [00:39:55] EDGE of the Web Sponsor: WAIKAI
  • [00:41:29] Google Ads begin surfacing inside AI Mode as tests expand
  • [00:45:52] AI Shopping Research
  • [00:52:04] AI Poisoning: Black Hat SEO Is Back

Thanks to our sponsors!

Follow Us:

Episoder(844)

475 | Paid Media Advertising for 2022 w Joe Martinez and Michelle Morgan

475 | Paid Media Advertising for 2022 w Joe Martinez and Michelle Morgan

The second part of the Joe Martinez and Michelle Morgan (Paid Media Pros) interview. We discussed how marketers have to adapt to new platforms and metrics inside the new paid ad setting we are finding...

2 Feb 202248min

474 | News from the EDGE | Week of 1.24.2022

474 | News from the EDGE | Week of 1.24.2022

Well, Mordy may have blown all of the headlines even before the intro, but we did cover some great stories from Henry Powderly of SEL, Roger Montti and Barry Schwartz. Make sure that you check out thi...

25 Jan 202226min

473 | The State of Paid Media Advertising w Joe Martinez and Michelle Morgan

473 | The State of Paid Media Advertising w Joe Martinez and Michelle Morgan

Joe Martinez and Michelle Morgan of Paid Media Pros join the EDGE team IN STUDIO! They have so much information to share with our listeners when it comes down to changes in privacy and how it affects...

19 Jan 202250min

472 | News from the EDGE | Week of 1.17.2022

472 | News from the EDGE | Week of 1.17.2022

We're feeling very blessed with our new sponsors, Ahrefs and Inlinks! Listen to the team as Erin actually wears a color during recording! Great articles from Mordy, Barry Schwartz and Michael Stelzn...

18 Jan 202236min

471 | News from the EDGE | Week of 1.10.2022

471 | News from the EDGE | Week of 1.10.2022

The EDGE team tackles the Steelers entering the playoffs, key articles from Matt Southern, George Nguyen and Sean Hollister, as well as a poll regarding out take on Shopify getting Yoast. But what is ...

12 Jan 202234min

470 | News from the EDGE | Week of 01.03.2022

470 | News from the EDGE | Week of 01.03.2022

Welcome back to the EDGE for a new year of SEO and Digital Marketing News in 2022! We started off in rare form with a resolution of #MoreMordy from the Head of Communications at Semrush. Covering ar...

4 Jan 202228min

469 | Local SEO Myths with Darren Shaw

469 | Local SEO Myths with Darren Shaw

Darren Shaw of Whitespark.ca joins the EDGE in the second of two parts as we dive into the persistent Local SEO Myths. We covering a great deal that Darren has seen for years and we kill them off, one...

31 Des 202147min

468 | News from the EDGE | Week of 12.27.2021

468 | News from the EDGE | Week of 12.27.2021

The end of the year is here and we covered so much on today's show. Not really - it was a Matrix 4 bashfest. A couple of news items, yadda yadda and how bad could a movie suck? Truly? Thanks to Ba...

27 Des 202128min

Populært innen Business og økonomi

stopp-verden
dine-penger-pengeradet
rss-penger-polser-og-politikk
e24-podden
rss-borsmorgen-okonominyhetene
pengepodden-2
pengesnakk
utbytte
livet-pa-veien-med-jan-erik-larssen
finansredaksjonen
morgenkaffen-med-finansavisen
tid-er-penger-en-podcast-med-peter-warren
okonomiamatorene
lederpodden
rss-markedspuls-2
rss-sunn-okonomi
lydartikler-fra-aftenposten
rss-fa-makro
shifter
boligbobla