777 | AI/SEO News from the EDGE | Week of 12.1.2025

777 | AI/SEO News from the EDGE | Week of 12.1.2025

This week's EDGE of the Web dives into the seismic shifts rocking the digital marketing landscape, from Adobe's blockbuster SEMrush acquisition to Google's long-awaited rollout of Search Console Annotations (well, not so seismic). The future of AI in SEO and the rising tide of data privacy laws set the tone for a fast-changing industry.

Erin Sparks, Crystal Carter, and Jacob Mann break down what Adobe's $1.9 billion move means for marketers and explore how WIX is upping its AI tools, accessibility, and agentic web readiness. The crew also spotlights ChatGPT's rumored ad features, Google's continued experimental AI Mode ads, and the EU's Digital Omnibus, raising stakes for marketers everywhere.

A side story on the dangers of AI SEO spam highlights how black hat tactics are evolving, bringing back old-school manipulation in a new LLM-driven context. The panel ponders whether brands and platforms are ready for the next frontier of search and content integrity.

News from the EDGE:

  • [00:07:55] Official: Adobe is acquiring Semrush for $1.9 billion
  • [00:16:49] GSC has Annotations! Hoorah! Finally!
  • [00:21:16] EU's Digital Omnibus and cookie consent - what you need to know

AI / SEO News Segment:

  • [00:23:26] EDGE of the Web Sponsor: Site Strategics
  • [00:25:11] Gemini 3 refused to believe it was 2025, and hilarity ensued
  • [00:32:17] ChatGPT Ads potential leaked
  • [00:39:55] EDGE of the Web Sponsor: WAIKAI
  • [00:41:29] Google Ads begin surfacing inside AI Mode as tests expand
  • [00:45:52] AI Shopping Research
  • [00:52:04] AI Poisoning: Black Hat SEO Is Back

Thanks to our sponsors!

Follow Us:

Episoder(844)

418 | News from the EDGE | Week of 5.10.2021

418 | News from the EDGE | Week of 5.10.2021

On this week's News From The EDGE, host Erin Sparks, Wix's Mordy Oberstein and EDGE Media Studio's Creative Director Jacob Mann set expectations for Core Web Vitals, talk about the Moz analysis of GMB...

11 Mai 202124min

417 | Getting Back Together for SEO in the Real World

417 | Getting Back Together for SEO in the Real World

Andrew Cock-Starkey (aka Andrew Optimisey) started to hold small conferences at a local college to help inform some of the local businesses of the best standards for digital marketing and search engin...

11 Mai 202127min

416 | News from the EDGE | Week of 5.03.2021

416 | News from the EDGE | Week of 5.03.2021

Join Erin & Mordy as they unpack how Google's adding links to featured snippets, the new ability to report indexing issues, Bing's new shopping feature and our favorite topic, Core Web Vitals. [00:04:...

4 Mai 202129min

415 | Critical Thinking and SEO Insights with Pedro Dias

415 | Critical Thinking and SEO Insights with Pedro Dias

Host Erin Sparks talks to Pedro Dias, Ex-Google and now Head of SEO at Reach PLC, about critical thinking in SEO, his experiences working at Google, and more. [00:04:18] What Pedro experienced at Goog...

3 Mai 202135min

414 | News from the EDGE | Week of 4.26.2021

414 | News from the EDGE | Week of 4.26.2021

Join us as we give our take on the SEO news of the week for you. Grabbing ahold of the headlines, Mordy Oberstein and I spend time giving our two cents on the key things you should be looking at this ...

27 Apr 202130min

413 | It's Better to be Preferred than to be Indexed with Pedro Dias

413 | It's Better to be Preferred than to be Indexed with Pedro Dias

Host Erin Sparks talks to Pedro Dias, Ex-Google and now Head of SEO at Reach PLC, about how Google views information, what companies should consider holding back and the philosophical challenges of co...

27 Apr 202130min

412 | News from the EDGE | Week of 4.19.2021

412 | News from the EDGE | Week of 4.19.2021

The SEO News to pay attention to this week includes Google's ability to deal with long-form questions, the postponement of the Core Web Vitals update, and if FLoC will be blocked by default on nearly ...

21 Apr 202129min

411 | Privacy & Inclusion (FLoC) with Carolyn Lyden of Search Engine Land

411 | Privacy & Inclusion (FLoC) with Carolyn Lyden of Search Engine Land

The face of tech has changed and the pie is getting bigger. We talk about Google's FLOC and how the scene changes as privacy becomes paramount. Carolyn Lyden, Director of Search Content at Search Engi...

16 Apr 202135min

Populært innen Business og økonomi

stopp-verden
dine-penger-pengeradet
e24-podden
rss-penger-polser-og-politikk
rss-borsmorgen-okonominyhetene
pengepodden-2
pengesnakk
utbytte
finansredaksjonen
morgenkaffen-med-finansavisen
tid-er-penger-en-podcast-med-peter-warren
livet-pa-veien-med-jan-erik-larssen
rss-sunn-okonomi
lederpodden
rss-markedspuls-2
okonomiamatorene
rss-fa-makro
lydartikler-fra-aftenposten
boligbobla
rss-andelige-tanker-med-camillo