777 | AI/SEO News from the EDGE | Week of 12.1.2025

When you're going the extra mile for clients in your SEO work, it should feel like you're being a detective. Your digital marketing clients need to feel confident about your SEO skills, abilities, and...

5 Nov 201950min

Love it or Hate it, Another Major Google Algorithm Change is Coming BERT-optimized natural language processing (NLP) means Google will look at more of the words in a search query to better understand ...

1 Nov 201915min

Too many digital marketing and SEO professionals leave something out of the strategies they present to clients: Robust backlinks are the missing pieces of the puzzle, but they have to be done right in...

31 Okt 201950min

The H1 Debate Continues Google has previously said the use of H1 is not important to SEO because semantic analysis is the key. Others, however, note how H1s do impact SEO in terms of what appears in S...

23 Okt 201911min

When your ultimate goal is to improve your site's search position, there's no better way to get started than with a search engine optimization audit. Everyone wants to boost the search position for th...

22 Okt 20191h 2min

Does your digital marketing strategy include long-term content marketing? It should! What do brands like Arrow Electronics, General Mills, and Kraft have in common? Their digital marketing efforts go ...

8 Okt 201945min

NEWS SYNOPSES: Google Gives Webmasters More Control Over Their Search Listing DisplaysThree new meta tags allow for controlling the max length of a text preview, duration of a video preview, and size ...

3 Okt 201914min

SaaS marketing hinges on building your brand, inbound content marketing, and identifying the right lead acquisition channels. What better way to learn about SaaS marketing than from the guy who built ...

2 Okt 201958min