777 | AI/SEO News from the EDGE | Week of 12.1.2025

777 | AI/SEO News from the EDGE | Week of 12.1.2025

This week's EDGE of the Web dives into the seismic shifts rocking the digital marketing landscape, from Adobe's blockbuster SEMrush acquisition to Google's long-awaited rollout of Search Console Annotations (well, not so seismic). The future of AI in SEO and the rising tide of data privacy laws set the tone for a fast-changing industry.

Erin Sparks, Crystal Carter, and Jacob Mann break down what Adobe's $1.9 billion move means for marketers and explore how WIX is upping its AI tools, accessibility, and agentic web readiness. The crew also spotlights ChatGPT's rumored ad features, Google's continued experimental AI Mode ads, and the EU's Digital Omnibus, raising stakes for marketers everywhere.

A side story on the dangers of AI SEO spam highlights how black hat tactics are evolving, bringing back old-school manipulation in a new LLM-driven context. The panel ponders whether brands and platforms are ready for the next frontier of search and content integrity.

News from the EDGE:

  • [00:07:55] Official: Adobe is acquiring Semrush for $1.9 billion
  • [00:16:49] GSC has Annotations! Hoorah! Finally!
  • [00:21:16] EU's Digital Omnibus and cookie consent - what you need to know

AI / SEO News Segment:

  • [00:23:26] EDGE of the Web Sponsor: Site Strategics
  • [00:25:11] Gemini 3 refused to believe it was 2025, and hilarity ensued
  • [00:32:17] ChatGPT Ads potential leaked
  • [00:39:55] EDGE of the Web Sponsor: WAIKAI
  • [00:41:29] Google Ads begin surfacing inside AI Mode as tests expand
  • [00:45:52] AI Shopping Research
  • [00:52:04] AI Poisoning: Black Hat SEO Is Back

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Episoder(844)

731 | News from the EDGE | Week of 12.2.2024

731 | News from the EDGE | Week of 12.2.2024

It's Going To Be OK! Kevin Indig jumped into the host seat for Erin while he was away! Kevin and Jacob discuss the DOJ's continued push for Google's break-up of products, specifically Google Chrome. ...

6 Des 202441min

730 | News from the EDGE | Week of 11.25.2024

730 | News from the EDGE | Week of 11.25.2024

Ori Zilbershtein joins the EDGE as a guest to go over the news this week. We crack open a number of Google News pieces from around the marketing space. Some quick takeaways: Make sure you use WhatsApp...

28 Nov 202440min

729 | EDGE Tool Series: SEOGets w/ Matthew Mellinger

729 | EDGE Tool Series: SEOGets w/ Matthew Mellinger

We have started a new series on EDGE of the Web. We're focusing on marketing tools that we love! Hopefully, you'll love them just as much as we do. First up: SEOGets.com Mathew Mellinger, Co-Founder o...

27 Nov 20241h 8min

728 | News from the EDGE | Week of 11.18.2024

728 | News from the EDGE | Week of 11.18.2024

What is Google's latest shake-up? The Page Experience Report's exit from Search Console. This week, we are joined by the insightful Lidia Infante from SurveyMonkey, as we explore the headlines in the ...

22 Nov 202447min

727 | AI Prompt Engineering Tactics w/ Britney Muller

727 | AI Prompt Engineering Tactics w/ Britney Muller

We're in the second segment of our interview with the AI engineering powerhouse Britney Muller. We discuss the fascinating interplay of creativity and technical prowess in AI prompt engineering Britta...

21 Nov 202444min

726 | News from the EDGE | Week of 11.11.2024

726 | News from the EDGE | Week of 11.11.2024

Literally, if you have to check your legalese, check the site you have on the package, Mattel! Top news of the week in digital marketing and AI. Matt Mullenweg gets trolled by a mock website based on ...

14 Nov 202430min

725 | Semrush Acquires Search Engine Land | What's Next?

725 | Semrush Acquires Search Engine Land | What's Next?

This is the first for EDGE of the Web, which has the top brass from Search Engine Land! Erin welcomes the impressive panel featuring: Marc Sirkin, CEO of Third Door Media, Danny Goodwin, Editorial ...

12 Nov 202448min

724 | News from the EDGE | Week of 10.28.2024

724 | News from the EDGE | Week of 10.28.2024

Mordy's back with the EDGE after his holiday and throws out hot takes and Captain Obvious moments on the show. We cover the news of the week: AI Overviews that are rolling out in 100+ countries (excep...

1 Nov 202447min

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