777 | AI/SEO News from the EDGE | Week of 12.1.2025

777 | AI/SEO News from the EDGE | Week of 12.1.2025

This week's EDGE of the Web dives into the seismic shifts rocking the digital marketing landscape, from Adobe's blockbuster SEMrush acquisition to Google's long-awaited rollout of Search Console Annotations (well, not so seismic). The future of AI in SEO and the rising tide of data privacy laws set the tone for a fast-changing industry.

Erin Sparks, Crystal Carter, and Jacob Mann break down what Adobe's $1.9 billion move means for marketers and explore how WIX is upping its AI tools, accessibility, and agentic web readiness. The crew also spotlights ChatGPT's rumored ad features, Google's continued experimental AI Mode ads, and the EU's Digital Omnibus, raising stakes for marketers everywhere.

A side story on the dangers of AI SEO spam highlights how black hat tactics are evolving, bringing back old-school manipulation in a new LLM-driven context. The panel ponders whether brands and platforms are ready for the next frontier of search and content integrity.

News from the EDGE:

  • [00:07:55] Official: Adobe is acquiring Semrush for $1.9 billion
  • [00:16:49] GSC has Annotations! Hoorah! Finally!
  • [00:21:16] EU's Digital Omnibus and cookie consent - what you need to know

AI / SEO News Segment:

  • [00:23:26] EDGE of the Web Sponsor: Site Strategics
  • [00:25:11] Gemini 3 refused to believe it was 2025, and hilarity ensued
  • [00:32:17] ChatGPT Ads potential leaked
  • [00:39:55] EDGE of the Web Sponsor: WAIKAI
  • [00:41:29] Google Ads begin surfacing inside AI Mode as tests expand
  • [00:45:52] AI Shopping Research
  • [00:52:04] AI Poisoning: Black Hat SEO Is Back

Thanks to our sponsors!

Follow Us:

Episoder(844)

EP 196: Rand Fishkin Interview – Penguin 4.0, Moz Layoffs, & Running a SaaS

EP 196: Rand Fishkin Interview – Penguin 4.0, Moz Layoffs, & Running a SaaS

What a trip is has been! We started this journey over four years ago, recording in a small radio station here in Indianapolis, and leveling up, over time. There's been a lot of episodes, and huge amou...

11 Okt 20161h 32min

EP 195: Google Tag Manager Hacks w/Steve Guberman

EP 195: Google Tag Manager Hacks w/Steve Guberman

Steve Guberman, Director of Search Marketing of GolfNow.com, dives deep into Google Tag Manager with the EdgeTalk crew this week. Most search marketers are familiar with the Google Tag Manager tool, b...

6 Okt 20161h 25min

EP 194: Retail eCommerce PPC Strategies w/ Luca Senatore

EP 194: Retail eCommerce PPC Strategies w/ Luca Senatore

Luca Senatore, Director of Strategy at Genie Goals, joined us from Cambridge, United Kingdom this week! We were very excited to talk to Luca and get some of his thoughts and tips on paid search market...

6 Okt 20161h 28min

EP 193: Combining SEO & PR – Learning From Failed Pitches w/Cosette Jarrett

EP 193: Combining SEO & PR – Learning From Failed Pitches w/Cosette Jarrett

There is a constant struggle in marketing with outreach and marketing. The evolution of what works, what is sincere and authoritative, how it benefits a brand short term and long term…these are issues...

20 Sep 20161h 8min

EP 192: Reviewing the Latest Google Updates w/Jenny Halasz

EP 192: Reviewing the Latest Google Updates w/Jenny Halasz

Jenny Halasz, president of JLH Marketing, joins us on the show this week. According to the bio page on her company website, Jenny is a respectable business owner by day and an SEO geek by night. She h...

16 Sep 20161h 16min

EP 191: Connecting SEO & Content Marketing w/Erin Robbins

EP 191: Connecting SEO & Content Marketing w/Erin Robbins

The Industry's Favorite SEO Podcast #EDGETALK : Erin Robbins – President of GinzaMetrics Our first in-studio guest! Erin Robbins, President of GinzaMetrics, was in Indianapolis for the day so rather t...

30 Aug 20161h 25min

EP 190: Vector Report, AMP, Fatherhood, & Moz w/Michael King of iPullRank

EP 190: Vector Report, AMP, Fatherhood, & Moz w/Michael King of iPullRank

The Industry's Favorite SEO Podcast #EDGETALK : Michael King – Founder/Managing Director of iPullRank Michael King, Founder and Managing Director of iPullRank, joins us on the podcast this week to dis...

23 Aug 20161h 27min

EP 189: Growing an Agency Overseas & Intention Marketing w/Kris Reid

EP 189: Growing an Agency Overseas & Intention Marketing w/Kris Reid

The Industry's Favorite SEO Podcast #EDGETALK : Kris Reid – Chief Boss Man of Ardor SEO What is it like to run an SEO agency from around the world? We're talking to Kris Reid, owner of the Philippine-...

16 Aug 20161h 17min

Populært innen Business og økonomi

stopp-verden
dine-penger-pengeradet
rss-penger-polser-og-politikk
e24-podden
rss-borsmorgen-okonominyhetene
finansredaksjonen
pengesnakk
pengepodden-2
livet-pa-veien-med-jan-erik-larssen
utbytte
morgenkaffen-med-finansavisen
tid-er-penger-en-podcast-med-peter-warren
okonomiamatorene
lederpodden
lydartikler-fra-aftenposten
rss-markedspuls-2
rss-investering-gjort-enkelt
shifter
rss-impressions-2
rss-fa-makro