777 | AI/SEO News from the EDGE | Week of 12.1.2025

777 | AI/SEO News from the EDGE | Week of 12.1.2025

This week's EDGE of the Web dives into the seismic shifts rocking the digital marketing landscape, from Adobe's blockbuster SEMrush acquisition to Google's long-awaited rollout of Search Console Annotations (well, not so seismic). The future of AI in SEO and the rising tide of data privacy laws set the tone for a fast-changing industry.

Erin Sparks, Crystal Carter, and Jacob Mann break down what Adobe's $1.9 billion move means for marketers and explore how WIX is upping its AI tools, accessibility, and agentic web readiness. The crew also spotlights ChatGPT's rumored ad features, Google's continued experimental AI Mode ads, and the EU's Digital Omnibus, raising stakes for marketers everywhere.

A side story on the dangers of AI SEO spam highlights how black hat tactics are evolving, bringing back old-school manipulation in a new LLM-driven context. The panel ponders whether brands and platforms are ready for the next frontier of search and content integrity.

News from the EDGE:

  • [00:07:55] Official: Adobe is acquiring Semrush for $1.9 billion
  • [00:16:49] GSC has Annotations! Hoorah! Finally!
  • [00:21:16] EU's Digital Omnibus and cookie consent - what you need to know

AI / SEO News Segment:

  • [00:23:26] EDGE of the Web Sponsor: Site Strategics
  • [00:25:11] Gemini 3 refused to believe it was 2025, and hilarity ensued
  • [00:32:17] ChatGPT Ads potential leaked
  • [00:39:55] EDGE of the Web Sponsor: WAIKAI
  • [00:41:29] Google Ads begin surfacing inside AI Mode as tests expand
  • [00:45:52] AI Shopping Research
  • [00:52:04] AI Poisoning: Black Hat SEO Is Back

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Episoder(844)

Google Reveals Search Quality Guidelines – Show 156

Google Reveals Search Quality Guidelines – Show 156

The Industry's Favorite SEO Podcast #EDGETALK : Reputation Management Last week, Google dropped a bomb on us. They released the full version of their Search Quality Guidelines. This 160-page PDF conta...

1 Des 201545min

Reverse SEO and Reputation Management – Show 155

Reverse SEO and Reputation Management – Show 155

The Industry's Favorite SEO Podcast #EDGETALK : Reputation Management You won't really know when one of your employees or high-level staff will do something stupid. You won't really know if or when yo...

17 Nov 201545min

Display Ads Success – Show 154

Display Ads Success – Show 154

The Industry's Favorite SEO Podcast #EDGETALK : SEO Fundamentals Hey, you know those creepy little ads that follow you around after you visit a website? You know how we wish you knew how they did that...

10 Nov 201545min

Google Conspiracy Theories – Show 153

Google Conspiracy Theories – Show 153

The Industry's Favorite SEO Podcast #EDGETALK : SEO Fundamentals Time to break out your tin foil hat? We are going over the elements of truth in the ideas SEO pros talk about in their most paranoid mo...

4 Nov 201545min

Never Hire an In-House SEO – Show 152

Never Hire an In-House SEO – Show 152

SEO Radio Podcast #EDGETALK : SEO Fundamentals Hiring decisions are always tough. Making hiring decisions about a search engine optimization professional for your organization are especially challengi...

27 Okt 201545min

After Optimizing Your Website, What's Next? – Show 151

After Optimizing Your Website, What's Next? – Show 151

The Industry's Favorite SEO Podcast #EDGETALK : Content Mapping, What Is It? It happens every time. The first 3 to 6 months (longer if the website is very large and complex) of any SEO effort is almos...

20 Okt 201545min

Gini Dietrich on Social Media Policies – Show 150

Gini Dietrich on Social Media Policies – Show 150

SEO Radio Podcast #EDGETALK : Social Media Policies & Omnichannel What happens to the brand of a company, particularly its brand in social media, when an employee goes rogue and starts harming the com...

6 Okt 201545min

Why Low Internet Marketing Budgets Fail – Show 149

Why Low Internet Marketing Budgets Fail – Show 149

The Industry's Favorite SEO Podcast #EDGETALK : How Much Should You Spend On Internet Marketing? If a company invests under $1,000 per month on internet marketing and expects meaningful results, it wi...

29 Sep 201545min

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