777 | AI/SEO News from the EDGE | Week of 12.1.2025

777 | AI/SEO News from the EDGE | Week of 12.1.2025

This week's EDGE of the Web dives into the seismic shifts rocking the digital marketing landscape, from Adobe's blockbuster SEMrush acquisition to Google's long-awaited rollout of Search Console Annotations (well, not so seismic). The future of AI in SEO and the rising tide of data privacy laws set the tone for a fast-changing industry.

Erin Sparks, Crystal Carter, and Jacob Mann break down what Adobe's $1.9 billion move means for marketers and explore how WIX is upping its AI tools, accessibility, and agentic web readiness. The crew also spotlights ChatGPT's rumored ad features, Google's continued experimental AI Mode ads, and the EU's Digital Omnibus, raising stakes for marketers everywhere.

A side story on the dangers of AI SEO spam highlights how black hat tactics are evolving, bringing back old-school manipulation in a new LLM-driven context. The panel ponders whether brands and platforms are ready for the next frontier of search and content integrity.

News from the EDGE:

  • [00:07:55] Official: Adobe is acquiring Semrush for $1.9 billion
  • [00:16:49] GSC has Annotations! Hoorah! Finally!
  • [00:21:16] EU's Digital Omnibus and cookie consent - what you need to know

AI / SEO News Segment:

  • [00:23:26] EDGE of the Web Sponsor: Site Strategics
  • [00:25:11] Gemini 3 refused to believe it was 2025, and hilarity ensued
  • [00:32:17] ChatGPT Ads potential leaked
  • [00:39:55] EDGE of the Web Sponsor: WAIKAI
  • [00:41:29] Google Ads begin surfacing inside AI Mode as tests expand
  • [00:45:52] AI Shopping Research
  • [00:52:04] AI Poisoning: Black Hat SEO Is Back

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Episoder(844)

Branding vs. Marketing – Show 132

Branding vs. Marketing – Show 132

The Industry's Favorite SEO Podcast #EDGETALK : Post Mobilegeddon So you've got a business and you're ready to push your branding efforts online. The first question you encounter is "How do I go about...

12 Mai 201545min

Post Mobilegeddon – Google Mobile-Friendly Update – Show 131

Post Mobilegeddon – Google Mobile-Friendly Update – Show 131

SEO Radio Podcast #EDGETALK : Post Mobilegeddon As the dust and soot disperse, and the dark clouds separate to reveal the harsh, unforgiving sun…all we are left with is the hot hiss of the wind. Last ...

1 Mai 201545min

Mobilegeddon – Google Mobile-Friendly Update – Show 130

Mobilegeddon – Google Mobile-Friendly Update – Show 130

The Industry's Favorite SEO Podcast #EDGETALK : Google's Mobile-Friendly Update Businesses must have their websites mobile-friendly by April 21st, or face a significant drop in their online revenues. ...

21 Apr 201547min

The Growth of Mobile – Show 129

The Growth of Mobile – Show 129

The Industry's Favorite SEO Podcast #EDGETALK : Mobile Marketing Checklist We're getting ready for it. The Mobile Update from Google. Google almost never lets us know what is about to happen with one ...

7 Apr 201545min

Interview With Social Net Watcher on Social Media & Kids – Show 128

Interview With Social Net Watcher on Social Media & Kids – Show 128

The Industry's Favorite SEO Podcast #EDGETALK : Social Media and Children Social Media and Children – There's certainly enough concern about this subject to not only warrant a show on the topic, but t...

31 Mar 201545min

Lead Acquisition – Time to Respond – Show 127

Lead Acquisition – Time to Respond – Show 127

The Industry's Favorite SEO Podcast #EDGETALK : How Quickly Are You Responding To Your Online Leads? Imagine walking into Nordstrom's to look at shoes, only to be shoved out the door and told you'll b...

17 Mar 201545min

Lead Acquisition – Persuasive Content – Show 126

Lead Acquisition – Persuasive Content – Show 126

The Industry's Favorite SEO Podcast #EDGETALK : How To Get Web Visitors to Come Back If you've been listening to the show this year, we have taken a long look at some pretty important topics in the ar...

10 Mar 201545min

Optimizing Online Forms For Conversion – Show 125

Optimizing Online Forms For Conversion – Show 125

The Industry's Favorite SEO Podcast #EDGETALK : How To Optimize Your Online Forms Some people hate forms. In fact, nearly everybody hates forms. Fill this in, give me your details, do not pass go unti...

3 Mar 201545min

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