The Koerner Office - Business Ideas and Deep Dives with Chris Koerner2 Des 2025

Cold Email Isn’t Dead. You’re Just Doing It Wrong⏐Ep. #253

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Quick update before you dive in. We’re shifting our upload schedule from three times a week to two. Instead of Mo-Wed-Fri, we’ll now be posting every Tuesday and Friday. With all the new formats we’re producing, three a week became tough to keep at the level we want. This new cadence will help us keep the quality high.

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I sat down with Will Cannon to break down how cold email really works today. Will has sent over one hundred million cold emails and grew one of his companies to a million dollars ARR almost entirely from it. We talk about how to write short emails that convert, how many follow ups you actually need, how to build a list, and what works right now for getting your first customer fast.

Will shares his free playbooks and his socials at IAmWillCannon.com

Get Will’s Free Cold Email Playbook: https://iamwillcannon.com/free-resources/the-cold-email-playbook

Enjoy!

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