Copywriting from a Rural New Zealand Kiwi Farm - Catherine's Story (Episode 257)

If you heard our first conversation with Kelsey then you already know she’s a bada** human. If you missed that conversation, I can’t even sum up all the insights she shares (so definitely check it ou...

25 Mar 39min

Even the MOST successful people have intrusive thoughts. Yes, influencers on Instagram who share their flawless-looking morning routines five times a week. Yes, Fortune 500 CEOs. Yes, the author wh...

18 Mar 41min

The biggest opportunity for copywriters right now? Meta ads. If you’re like, “But Nicki, haven’t Meta ads always been a big opportunity? And isn’t Facebook dying?” Yes and no. Yes, they’ve always ...

11 Mar 25min

Is your copy unintentionally alienating parts of its intended audience? We're getting tactical on this week's Build Your Copywriting Business podcast episode and digging into how you can keep your co...

4 Mar 21min

You know why copywriting is so fun? Once you understand the foundations, you unlock a superpower you have for the rest of your life. 🦸 Features vs. benefits, clear CTAs, how the audience and medium...

25 Feb 36min

The other day, Kate and I were talking about the reasons why we like working on staff versus freelancing. Candidly, Kate told me that being on staff can sometimes feel easier (don't worry, I asked he...

18 Feb 18min

Are you (unintentionally) alienating your audience? Kate and I had the pleasure of sitting down with Comprehensive Copywriting Academy student and bilingual copywriter Ceci and WOW!  This episode of...

11 Feb 35min

When self-doubt is loud, it’s hard to tell whether discomfort is fear or intuition. That’s why learning to tell the difference is so important—in life … and, in this case, copywriting. So, Kate ...

4 Feb 37min