What to Do When Business Feels Slow (Episode 293)

What to Do When Business Feels Slow (Episode 293)

I am not a believer in "slow seasons are a fact of freelancing."

I've been doing this long enough (20+ years) to know that 99% of the time, a slow season happens when you stop reaching out to clients (both past and present).

Now, some copywriters lean into these slow seasons and enjoy the break. To these copywriters I say, build in your vacations so you're not waiting for a slow season to take time off!

Buuuuuut more often, I see copywriters hit the PANIC button (yes, all-caps-style panic).

I've noticed it's gotten even worse with AI entering the conversation. I've even seen copywriters on LinkedIn wondering if they should throw in the towel.

No, my friends, the fact remains that there is no better time to become a copywriter—you're needed now more than ever.

But it can feel pretty doom-y gloom-y. And I don't want to discount that. I want to help you address it.

So, listen in to hear our our top tips for what to do when you're in a slow season.

And no, hitting the giant PANIC button is not one of them. 😉

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