fiction/non/fiction11 Jul 2024

S7 Ep. 41: Phil Elwood on Doing PR for All the Worst Humans

In the wake of the recent Trump-Biden debate, public relations operative Phil Elwood joins co-host V.V. Ganeshananthan and guest co-host Matt Gallagher to talk about his career spinning stories in favor of infamous international leaders. Elwood, whose clients previously included figures like Libya’s Gaddafi family and Syria’s al-Assads, recalls his strangest assignments, his biggest regret—helping Qatar to secure soccer’s World Cup—and his proudest accomplishments, including spotlighting the mental health treatment that has helped him. He reflects on how his career shifted when he was swept up in then-FBI Director Robert Mueller’s investigation into Russian interference in the 2016 presidential election, and also explains tactics such as “detonating the bomb in a safe location,” which means giving an unavoidable, damaging story to a second-tier publication so that the “hit isn’t so bad.” Elwood reads from his new book, All the Worst Humans: How I Made News for Dictators, Tycoons, and Politicians.

To hear the full episode, subscribe through iTunes, Google Play, Stitcher, Spotify, or your favorite podcast app (include the forward slashes when searching). You can also listen by streaming from the player below. Check out video versions of our interviews on the Fiction/Non/Fiction Instagram account, the Fiction/Non/Fiction YouTube Channel, and our show website: https://www.fnfpodcast.net/

This episode of the podcast was produced by Anne Kniggendorf.

Phil Elwood

All the Worst Humans: How I Made New for Dictators, Tycoons, and Politicians

Others:

“Sri Lanka, Lobbyists and War Crimes” by Ken Silverstein | Harper’s Magazine | October 23, 2009
“Gunner Palace,” by Peter Travers | Rolling Stone | February 24, 2005
“Nothing seemed to treat their depression. Then they tried ketamine,” by Meryl Kornfield | The Washington Post | September 12, 2022
John Grisham
Report On The Investigation Into Russian Interference In The 2016 Presidential Election by Robert Mueller | U.S. Department of Justice | March 2019

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