Roblox, Regulation, and Why Kids Are Still Lying About Their Age

The internet wasn't built for kids, but it doesn't mean it shouldn't be an environment they thrive in.

Kate O'Loughlin, CEO of Super Awesome, explains how platforms must adapt to the next generation, moving beyond the blunt force of regulation. We dive into the three big challenges: data privacy, appropriateness (avoiding addiction), and meeting youth on platforms like Roblox, which is central to youth entertainment.

Kate discusses the tension between policy and the reality that kids often circumvent safety barriers, and why brands must embrace experimentation to survive content hyper-fragmentation.

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