The Road Leads Home: Why 'Local' Matters Most

When Eric McHenry and his wife LaVerne first joined the Airstream Club fifteen years ago, they didn't see many people who looked like them. As an African American man in a predominantly white organization, Eric might have simply enjoyed the camping experience and kept to himself. Instead, he embarked on a leadership journey that would transform both himself and the entire community.

From his early days in Silicon Valley when "the gods still walked the earth" (as he describes Hewlett and Packard) to his role as CIO for the City of Santa Rosa, Eric has always sought meaningful work that makes a tangible difference. This search for purpose eventually led him to assume leadership of the 18,000-member Airstream Club International, where he faced the delicate challenge of modernizing a beloved institution while preserving its cherished traditions.

In this wide-ranging conversation on RESET with Tonya, from the beautiful coastline of Half Moon Bay, Eric reveals the leadership principles that guided his success. He shares how he deliberately expanded the club's inclusivity by establishing new groups for single women travelers and LGBTQ+ members. He discusses the art of change management — knowing when to push forward and when to step back, always keeping focused on the "quiet majority" rather than the vocal few.

What emerges is a masterclass in community building. Eric describes the sense of family that develops among Airstreamers, creating what the company calls "brand stickiness" — a connection so strong that people remain loyal to Airstream because leaving would mean losing their community. As he transitions to focus on local impact through environmental protection and STEM education initiatives, Eric reflects on finding balance in an increasingly AI-driven world and the enduring importance of genuine human connection.

For anyone navigating career transitions, building inclusive communities, or simply seeking more meaningful connections, Eric's journey offers valuable wisdom about leading with authenticity, embracing change, and creating spaces where everyone feels welcomed.