Small Business Big Deal Podcast30 Okt 2024

Ep 40: Stand Out & Stay Consistent – SEO and Growth Strategies with Jess Freeman

Jess Freeman, the owner of Jess Creatives, specializes in high impact websites and SEO for business owners. She helps them improve their branding, websites, and SEO to generate more leads and traffic. Jess explains that she was drawn to SEO because she saw many business owners struggling with social media and not getting results from their websites. She combines her creative and analytical skills to help clients improve their online presence. Jess also shares her journey as a business owner, including the importance of setting boundaries and finding a balance between client work and working on her business. In this conversation, Jess and Tracy discuss the importance of Pinterest and SEO in business marketing strategies. They highlight the benefits of using Pinterest as a search engine and the potential for businesses to reach their target audience through the platform. They also discuss the significance of staying updated on SEO trends and offer tips on how to do so. The conversation concludes with advice for entrepreneurs, emphasizing the importance of pivoting and staying consistent in business.

KEYWORDS: websites, SEO, branding, social media, business owner, boundaries, client work, working on the business, Pinterest, SEO, business marketing, search engine, target audience, staying updated, pivoting, consistency

00:00 Introduction and Background 02:49 The Importance of Websites and SEO 08:51 Transitioning to Full-Time Business Owner 11:52 Setting Boundaries and Managing Clients 19:58 Balancing Client Work and Working on the Business 32:01 Effective Marketing Channels: Instagram, Threads, and YouTube 35:04 The Value of Pinterest for Business Owners 35:25 Harnessing the Power of Pinterest 38:02 Staying Updated on SEO Trends 43:36 The Importance of Pivoting in Business 45:28 The Power of Consistency 49:18 Understanding Your Clients and Their Platform Usage 52:06 Using Data and Analytics to Inform Content Creation 53:46 Investing in Education and Seeking Guidance 55:02 Building a Strong Online Presence 57:21 Adapting to Changes in Algorithms 58:36 The Benefits of Having a Website with Optimized SEO 01:00:36 Overcoming Challenges and Achieving Success

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