Let's Talk Loyalty4 Des 2025

The Art of Loyalty: Insights from Nectar (#728)

AI platforms are changing how customers discover brands.

Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you.

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This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.

In this episode we are delighted to interview Shaun Hatrick, the Director of Partnerships and Business development for Nectar.

Shaun is an expert in the loyalty and marketing space with almost two decades of experience shaping partnership and customer engagement strategies. Over his career, he’s led the development and launch of innovative loyalty and marketing propositions for some of the world’s most recognised brands — including American Express, British Airways, Sobeys, Esso, and more.

As Director of Nectar Partnerships and Business Development, he brings together data, creativity, and commercial insight to build meaningful, high-value relationships across the Nectar coalition. His focus is on driving growth through collaboration — connecting brands with millions of customers in ways that deliver real, measurable impact.

Today we will be learning about his favourite books, highlights and key learnings from the programmes he has worked on and all what loyalty looks like now and in the future for Nectar.

Hosted by Charlie Hills

Show Notes :

1) Shaun Hatrick

2) Nectar

3) Podcast Recommendation: Good Hang with Amy Poehler

4) Podcast Recommendation: Las Culturistas

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