Hub & Spoken: Data | Analytics | Chief Data Officer | CDO | Data Strategy4 Des 2025

Why organisations struggle with change and what to do about It

Most organisations don't struggle with change because of strategy or technology, they struggle because change is fundamentally human.

In this episode of Hub & Spoken, Jason Foster, CEO & Founder of Cynozure, speaks with Sunil Kumar, Chief Transformation Officer, to explore why transformation so often stalls and what leaders can do to make it stick.

Drawing on more than 26 years working across airlines, telecoms, finance and FMCG, Sunil explains why context, such as geopolitics, customer behaviour, industry shifts and internal culture, is the deciding factor in how change lands. When leaders ignore that context, resistance and fatigue follow.

Jason and Sunil discuss the human realities behind change, including:

Why people naturally resist it
How values and beliefs influence adoption
Why narrative and excitement matter more than familiar project metrics

Sunil also shares his practical "push, pull, connect" model for building momentum and why adoption, not go-live, should be the true measure of success.

🎧 Listen to the full episode now

Cynozure is a leading data, analytics and AI company that helps organisations to reach their data potential. It works with clients on data and AI strategy, data management, data architecture and engineering, analytics and AI, data culture and literacy, and data leadership. The company was named one of The Sunday Times' fastest-growing private companies in both 2022 and 2023 and recognised as The Best Place to Work in Data by DataIQ in 2023 and 2024. Cynozure is a certified B Corporation.

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