Aspire with Emma Grede4 Des 2025

What to Spend On (and What Not To) When You’re Building a Brand

Have you recently become a new founder and find yourself asking the question: Where should I spend my money when I’m just starting out? What matters most in the beginning, and what can wait? This mini-episode of Aspire with Emma Grede, brought to you by Shopify, will help you answer those questions. On today’s pod, Emma will help you decide which areas of your new business need attention and which areas can wait. When you’re building a brand from scratch, every decision counts. The way you invest in the earliest days has a massive impact on what your business becomes. Luckily, Shopify is a platform that actually lets you put your time and money toward the things that matter. Stay focused on your customer and product while Shopify helps you streamline all the decisions only you can make as a founder.

In this episode you’ll learn why:

-Getting early products or prototypes into the hands of potential customers is one of the most important things you can do as a startup.

-Social media, PR or a launch event alone will not create longevity or customer loyalty.

-Investing in things your customer will actually feel has a lasting impact.

-There's a big difference between what looks valuable and what is valuable.

If you’ve been thinking about starting something of your own, Shopify can help you take that first step. It’s built to make turning an idea into a business simple—from setting up your store to handling payments, inventory, and shipping. That way, you can stay focused on what really matters: bringing your vision to life.

Explore what’s possible at shopify.com/aspire

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