The Storytelling Playbook for Creators & Entrepreneurs: How to Use Storytelling to Grow Your (Personal) Brand and SELL—FREE 90 Minute Panel

Storytelling isn’t optional—it’s how clients, customers, and media decide what you stand for. In this live Deschutes Women in Business panel, we break down practical storytelling frameworks for creators, entrepreneurs, and founders: how to position your personal brand, why founder-led ads outperform product-only content, how to turn testimonials into sales, and how to pitch press without a publicist.

THANK YOU TO MY INCREDIBLE VIDEOGRAPHER AND EDITOR, KATY! You can check out her work here: katynevinsky.com

Host/Panelist: Kelly Rocklein (UGC creator, creative performance marketer, Founder—UGC Pro)
Panelists: Lindsay Gilmore (artist), Affton Coffelt (Founder/CEO—Broken Top Brands), moderated by Lisa Hovey (COO); intro by Dini Vemuri (Board Member)—DWIB.

You’ll learn

• Positioning: human and aspirational (underdog + clear system)

• Turning real life into repeatable messaging (for social, sales, and PR)

• Founder POV → higher engagement & conversion

• Testimonial stories vs. quotes (how to capture “before/after” moments)

• Pitching publications with narrative, stakes, and relevance

Want to land press fast? Grab my mini-course Pitch Yourself: The PR Power Hour (under 60 minutes + exercises). It’s the exact framework I’ve used to pitch and land Business Insider, Entrepreneur, and CNBC. Get 30% off here: https://go.ugc.pro/offers/2oS9cthQ?coupon_code=PITCH30

I'm launching a second podcast! Recovering Sad Girl, is dedicated to late-diagnosed women with ADHD and autism, like Kelly. This podcast has been and will continue to be a labor of love. It’s time to normalize mental health conversations in the creator and business space.

You can hear the trailer for season 1 on all major streaming platforms!

💜 Apple: ⁠⁠https://podcasts.apple.com/us/podcast/introducing-recovering-sad-girl-with-kelly-rocklein/id1837481973?i=1000724801385⁠⁠

💚 Spotify: ⁠⁠https://open.spotify.com/episode/0WQ6ueF7QZsTYnxV7zjnD9?si=1d51584dc1744bdb⁠⁠

❤️ YouTube: ⁠⁠https://youtube.com/shorts/H5VOxLmbwnQ?feature=share⁠⁠

Thanks so much for watching! As a little gift, I’ve added discounts to all of our resources—just for you. Use code “FLASH35” for 35% off our three video courses:

· UGC University 🎓 https://go.ugc.pro/offers/6UKA46zT/checkout· Creative Strategy 🤓 https://go.ugc.pro/offers/oAbc82jW/checkout

· Creative Strategy x Paid Media Master Class ✨ https://go.ugc.pro/offers/B9awpTFf/checkout

And join the UGC Pro Community and receive 35% off for life 🫶 https://go.ugc.pro/offers/doPLyYei/checkout?coupon_code=MEMBER35

Did you know that we're on other social platforms? Follow us on...

✨ Instagram: https://www.instagram.com/ugc.pro/✨ Twitter: https://x.com/UGCpro_

✨ TikTok: https://www.tiktok.com/@kellyandshane?is_from_webapp=1&sender_device=pc

✨ YouTube: https://www.youtube.com/@gougcpro

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