Why Architects Need to Think Like Influencers: Marketing Secrets Revealed

Why Architects Need to Think Like Influencers: Marketing Secrets Revealed

Join Stephen Drew on this detailed live stream covering essential marketing strategies for 2026 and beyond. Drawing from years of experience, mistakes, and successful tactics, the host shares valuable insights on building both personal and professional brands.


Whether you're looking to enhance your online presence on LinkedIn or Instagram, or you aim to become a social media influencer, this episode provides actionable tips. Learn about the importance of targeting your audience, leveraging precedents, staying consistent, and closing sales effectively. Plus, get tips on using AI and automation to streamline your marketing efforts.


Don't miss this comprehensive guide to mastering marketing in a busy, ever-evolving space.

00:00 Welcome to the Livestream
00:04 The Importance of Marketing
00:55 Personal and Professional Branding
01:18Presentation Preparation
02:17 Becoming a Social Media Influencer
03:25 The Reality of Being an Influencer
05:19 Core Lessons for Aspiring Influencers
05:36 Lesson 1: It's Not About You
10:08 Lesson 2: Everything is a Marketing Precedent
13:51 Lesson 3: Consistency is Key
19:36 Lesson 4: Always Be Closing
20:09 Building Client Relationships
20:52 The Importance of Always Closing
22:41 The AIDA Framework Explained
27:01 Marketing Rule: Not Perfect, Just Post
32:32 Leveraging AI and Automations
35:30 Inspiration and Final Thoughts

Episoder(251)

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Architecture Software you need to learn NOW to accelerate your career in 2021

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Evelyn Lee, Founder of the Practice Of Architecture and Senior Experience Designer at Slack Technologies.

Evelyn Lee, Founder of the Practice Of Architecture and Senior Experience Designer at Slack Technologies.

Evelyn Lee, FAIA, is the first-ever Senior Experience Designer at Slack Technologies, Founder of the Practice of Architecture, and Co-Host on the Podcast, Practice Disrupted. Lee seamlessly integrates...

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Andy Shaw, Managing Partner at AMA, Chair of RIBA Gulf Chapter

Andy Shaw, Managing Partner at AMA, Chair of RIBA Gulf Chapter

Andy Shaw is a Dubai-based architect and educator, elected to the role of chairperson for the RIBA Gulf chapter in January 2020.  Currently working as a managing partner at AMA on Dubai Harbour Master...

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Gabriel Chek, @archlogbook

Gabriel Chek, @archlogbook

Gabriel Chek is the creator behind the popular Instagram blog @archlogbook and the new @archloggers course. At the time of our conversation, I was in between renovating my house! We still had a great ...

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Can you ask about diversity and inclusivity at a company while you are being interviewed?

Can you ask about diversity and inclusivity at a company while you are being interviewed?

Is it appropriate or should you ask about equality and diversity? Perhaps you are wondering what types of questions are appropriate to find out how a company supports inclusion and diversity? What are...

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A conversation with the fantastic Lisa Raynes, Founder of Pride Road Architects

A conversation with the fantastic Lisa Raynes, Founder of Pride Road Architects

At the beginning of March, I sat down virtually with Lisa Raynes from Pride Road Architects to learn more about her practice Pride Road Architects.Lisa is a RIBA Chartered Architect and set up Raynes ...

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Are you struggling to know how to make your cover letter stand out from the crowd of stock standard templates?Over the years, we have seen many covering letters and introductory emails which grab the ...

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