Why Architects Need to Think Like Influencers: Marketing Secrets Revealed

Why Architects Need to Think Like Influencers: Marketing Secrets Revealed

Join Stephen Drew on this detailed live stream covering essential marketing strategies for 2026 and beyond. Drawing from years of experience, mistakes, and successful tactics, the host shares valuable insights on building both personal and professional brands.


Whether you're looking to enhance your online presence on LinkedIn or Instagram, or you aim to become a social media influencer, this episode provides actionable tips. Learn about the importance of targeting your audience, leveraging precedents, staying consistent, and closing sales effectively. Plus, get tips on using AI and automation to streamline your marketing efforts.


Don't miss this comprehensive guide to mastering marketing in a busy, ever-evolving space.

00:00 Welcome to the Livestream
00:04 The Importance of Marketing
00:55 Personal and Professional Branding
01:18Presentation Preparation
02:17 Becoming a Social Media Influencer
03:25 The Reality of Being an Influencer
05:19 Core Lessons for Aspiring Influencers
05:36 Lesson 1: It's Not About You
10:08 Lesson 2: Everything is a Marketing Precedent
13:51 Lesson 3: Consistency is Key
19:36 Lesson 4: Always Be Closing
20:09 Building Client Relationships
20:52 The Importance of Always Closing
22:41 The AIDA Framework Explained
27:01 Marketing Rule: Not Perfect, Just Post
32:32 Leveraging AI and Automations
35:30 Inspiration and Final Thoughts

Episoder(251)

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Bricks to Bytes: A Journey in Architecture and Entrepreneurship

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Architects Building The Metaverse, ft. Sergey Nadtochiy at Dearch Space

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12 Des 202341min

Decoding Data centres: An Insight Into Mission Critical Architecture

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Today we are sitting down with Muhammad Khan, the Studio Director and Data Centre Sector Lead at Stephen George + Partners LLP.Unsure about what 'Mission Critical Projects' are in architecture? Or per...

5 Des 202347min

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Why are inclusive behaviours important in the workplace? Ft. Marsha Ramroop

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28 Nov 202334min

Redefining Green Spaces: The Story Behind Holbein Gardens, ft. Pradumn Pamidighantam at Barr Gazetas

Redefining Green Spaces: The Story Behind Holbein Gardens, ft. Pradumn Pamidighantam at Barr Gazetas

Today we will be speaking to Pradumn Pamidighantam from Barr Gazetas to navigate the sustainable journey of an award-winning architectural practice. Celebrating 30 years of creativity, Barr Gazetas is...

21 Nov 202339min

AI in Architecture and Design ft. Antonio Quesada from Morpheus & Co

AI in Architecture and Design ft. Antonio Quesada from Morpheus & Co

Hello! Today we're diving into the future – the role of AI in design, and who better to guide us than Antonio Quesada, Managing Director of Morpheus & Co. Antonio was leading the architectural departm...

14 Nov 202338min

How do you become an effective leader in Architecture? Ft. Tania Ihlenfeld at Ede Enablers

How do you become an effective leader in Architecture? Ft. Tania Ihlenfeld at Ede Enablers

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7 Nov 20238min

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