The Brand Builder's Playbook // Getting Brand Buy In & Activating the Playbook // With David Aaker and Marcus Collins

Fun fact: 1 out of 3 wedding dresses in the US are sold by David's Bridal, making the company the market leader for wedding attire. This week on the podcast, we're chatting with Kelly Cook, the EVP of...

3 Feb 20211h 4min

Even though Apple’s iPhone has a smaller share by volume, it seems to be winning the smartphone battle. Apple does a way better job of leveraging their parent brand—but can Samsung catch up? In short,...

1 Feb 202135min

Nick Tran is the Head of Global Marketing at TikTok, the leading destination for short-form mobile video, with a simple purpose: to inspire creativity and bring joy to people. TikTok is one of the hot...

27 Jan 20211h 1min

Andréa Mallard is the Chief Marketing Officer at Pinterest, one of the largest social companies in the world and a visual discovery engine for finding ideas like recipes, home and style inspiration, a...

20 Jan 20211h 2min

In this episode, hear Jim moderate Innovators Who Made The Impossible Possible, a panel hosted by Contentsquare. Contentsquare is an analytics platform that captures and analyzes every digital interac...

13 Jan 202133min

Orla McAleer is the Chief Marketing Officer for Alltech, a private company that develops agricultural products for use in both livestock and crop farming, as well as products for the food industry. Or...

6 Jan 202156min

Deodorant is a $3 billion category in the US, and on this episode of Prosperity Through Purpose Jim and his guests are taking a close look at the deodorant Secret. Secret is one of the best-known bran...

4 Jan 202138min

Norman de Greve is the Chief Marketing Officer at CVS Health, which includes the brands CVS Pharmacy, CVS care mark, Aetna, Minute Clinic Omnicare, and more. Norm joined CVS in 2015, with the ambition...

30 Des 202058min