"You're Wrong" — A Friendly Pricing Debate on Buyer Context with Steven Forth and Mark Stiving
This episode takes a slightly different approach than the usual Impact Pricing conversation. Instead of teaching a finished framework, Mark brings an early draft of his upcoming book to the table and ...
2 Feb 26min
Blogcast: Credits: A Tool to Reveal Your Value Literacy
This is an Impact Pricing Blog published on November 24, 2025, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/a-tool-to-reveal-your-v...
30 Jan 7min
The Logic of Luxury Pricing: How Elite Brands Set Price with Kathryn Porritt
Kathryn Porritt is the founder and CEO of Iconic Empires, where she specializes in helping elite experts build luxury and premium positioning. With a focus on monetization expertise and authority, Kat...
26 Jan 28min
Blogcast: Credits: The Bridge Between AI Uncertainty and Value Clarity
This is an Impact Pricing Blog published on November 17, 2025, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/credits-the-bridge-betw...
23 Jan 5min
Pricing and Billing: Where Strategy Meets Execution with Ryan Susanna
Ryan Susanna is the VP of Sales at LogiSense, where he helps telecom, IoT, and SaaS companies operationalize complex usage-based and hybrid pricing models. With more than two decades in monetization, ...
19 Jan 27min
Blogcast: Designing Hybrid and Evolving Pricing Models for AI
This is an Impact Pricing Blog published on November 10, 2025, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/designing-hybrid-and-ev...
16 Jan 5min
How AI Is Changing Buying Behavior—and Why Value Still Wins with Mike Wilkinson
Mike Wilkinson, founder of Axia Value Solutions, joins Mark Stiving to explore how AI is fundamentally changing buying behavior—and why this shift exposes weak value stories more than it threatens goo...
12 Jan 28min
Blogcast: Pricing AI: Evaluating Pricing Metrics
This is an Impact Pricing Blog published on November 3, 2025, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/pricing-ai-evaluating-pr...
9 Jan 5min
