Can We Go Viral On TikTok? (Reheat)
The Sporkful5 Des 2025

Can We Go Viral On TikTok? (Reheat)

TikTok is the wild west of the food media world. It’s less professionalized than Instagram and YouTube, and it holds the promise of virality from the very first time you post. So we wondered: What actually makes a food TikTok go viral? To find out, we consult Bettina Makalintal, a food journalist and culture critic (who also makes her own TikTok videos), and Professor Emily Contois, who studies food on Instagram. Then we get advice from a TikTok star: Joanne Lee Molinaro, aka The Korean Vegan. (Joanne just published a new cookbook, The Korean Vegan Homemade!) Armed with tips and tricks from the experts — and a pecan pie — can Dan reverse engineer his own viral TikTok?

If you’re the type who likes to flip to the end of the book first, you can watch Dan’s TikTok right here.

This episode originally aired on November 29, 2021, and was produced by Dan Pashman, Emma Morgenstern, Andres O'Hara, Tracey Samuelson, and Jared O'Connell. The Sporkful team now includes Dan Pashman, Emma Morgenstern, Andres O'Hara, Kameel Stanley, Jared O'Connell, Morgan Johnson, and Jazzmin Sutherland. This update was produced by Gianna Palmer.

Every Friday, we reach into our deep freezer and reheat an episode to serve up to you. We're calling these our Reheats. If you have a show you want reheated, send us an email or voice memo at hello@sporkful.com, and include your name, your location, which episode, and why.

Right now, Sporkful listeners can get three months free of the SiriusXM app by going to siriusxm.com/sporkful. Get all your favorite podcasts, more than 200 ad-free music channels curated by genre and era, and live sports coverage with the SiriusXM app.


Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Episoder(284)

Mission: ImPASTAble 7 (Update) | Turning The Ship

Mission: ImPASTAble 7 (Update) | Turning The Ship

We’re back with the latest on Cascatelli, the new pasta shape that Dan invented. Now that the chaos around Cascatelli’s launch has died down, Dan has to make some big decisions about what to do next —...

8 Nov 202140min

Mission: ImPASTAble 6 (Update) | The Future of Cascatelli

Mission: ImPASTAble 6 (Update) | The Future of Cascatelli

The first run of cascatelli sold out almost immediately. In the weeks that followed, the pasta basically went viral. In this update, you’ll hear how Dan and his family reacted. Then, Dan weighs his op...

26 Apr 202131min

Mission: ImPASTAble 5 | A Shape Is Born

Mission: ImPASTAble 5 | A Shape Is Born

After months of revisions, Dan thinks he’s got his shape. But he’s been working on this for so long, he’s not sure he knows what’s good anymore. So he brings in an all-star panel of taste testers, inc...

18 Mar 202139min

Mission: ImPASTAble 4 | Where The Ruffles Meet The Road

Mission: ImPASTAble 4 | Where The Ruffles Meet The Road

The first test batch of Dan’s pasta rolls off the presses, but problems crop up almost immediately. In order to save his shape, Dan has to make some big decisions that come with a high price tag. Then...

15 Mar 202139min

Mission: ImPASTAble 3 | What Would Juan Guzmán Do?

Mission: ImPASTAble 3 | What Would Juan Guzmán Do?

Dan dusts himself off and goes on the hunt for a pasta company to partner with. Plus, he edges closer to a design for his shape. But the real challenge is convincing pasta industry insiders to take hi...

8 Mar 202136min

Mission: ImPASTAble 2 | Slanting The Floors

Mission: ImPASTAble 2 | Slanting The Floors

Dan seeks inspiration for the design of his new pasta shape, a process that includes an epic pasta tasting and a chat with an architect who points him to a very radical concept. But after a meeting wi...

1 Mar 202137min

Mission: ImPASTAble 1 | Spaghetti Sucks

Mission: ImPASTAble 1 | Spaghetti Sucks

Spaghetti doesn’t hold sauce. Angel hair goes from zero to mush. Wagon wheels are gimmicks. These are just a few of Dan’s many frustrations with classic pasta shapes. Three years ago he set out to do ...

1 Mar 202130min

Mission: ImPASTAble Trailer

Mission: ImPASTAble Trailer

For the last three years, Dan has been on a quest to invent a new pasta shape, actually get it made, and actually sell it. And things have not gone as planned. Starting this Monday, March 1, we’re tel...

25 Feb 20212min

Populært innen Fritid

rss-spartsklubben
lydartikler-fra-aftenposten
mil-etter-mil-en-podcast-om-bil
interiorradet
nerdelandslaget
rss-gatebilpodden
livet-pa-veien-med-jan-erik-larssen
jegerpodden
0-100-med-broom-mats-og-remi
jakt-og-fiskepodden
rss-avskiltet
klokkepodden
rss-jegerpodden
rss-jeg-fikser-vin
hagespiren-podcast
villmarksliv
grontpodden
level-backup
fjellsportpodden
rss-scooch-pod