“This common pricing strategy is completely wrong!” Robert Cialdini
“Say you’ve calculated your price and it comes out at £120,121. Most would round it down to £120,000. That’s completely wrong.” That’s what Robert Cialdini told me on the latest episode of Nudge...
26 Jan 27min
Robert Cialdini: “This study on 6,700 websites proved my principle!”
This study analysed 6,700 websites in an unprecedented A/B test. The results proved something that Dr Robert Cialdini had been preaching for years. Today, on Nudge, Robert Cialdini joins me again,...
19 Jan 26min
The Secret Behind KFC’s Success
KFC keeps its recipe secret. It’s stored in a vault in an unknown location. Only two KFC executives know the ingredients. Neither are allowed to fly on the same plane. But this secrecy is illo...
12 Jan 23min
Why is it so hard to say no?
In 1963, the Milgram experiments revealed something unsettling. Most people kept administering what they believed were painful electric shocks, not because they wanted to, but because they couldn’t ...
5 Jan 30min
The top 9 tips from 55 Nudge episodes in 2025
In today’s special end-of-year episode, you’ll hear the best insights from Nudge in 2025. Hear from Prof. Gerd Gigerenzer, Richard Shotton, Bas Wouters, Philip Graves, Prof. Matt Johnson and a Behav...
29 Des 202528min
The nudge that persuaded Aussies to stop speeding
How would you encourage Australians to drive slower? That’s what today’s guest on Nudge, Adam Ferrier, had to do. Being an applied behavioural scientist, he tackled this challenge in a novel way. ...
22 Des 202520min
Don’t listen to this podcast
Seriously. Don’t listen to this episode. Whatever you do. Don’t. Press. Play. (Warning: this episode contains explicit language.) --- Adam’s agency: https://thinkerbell.com/ Adam’s books:...
15 Des 202520min
