EP 8-How This Business Growth Strategist Won Multi-Million Pitches & Still Made the School Run

“You don’t have to choose between being ambitious and being present—you just have to blend differently".-Tobi AsareFrom 5am gym sessions to boardroom strategy, book launches to bedtime routines; Tobi Asare is showing a new generation of working women that it’s possible to build a powerful career and a fulfilling personal life, without sacrificing either.On this episode of The Vanessa Podcast; the weekly show where we talk business, culture, and the stories behind extraordinary people who succeed against the odds; Vanessa Sanyauke sits down with Tobi for an honest, energising conversation about ambition, leadership, identity, and self-discipline.About Tobi Asare:Tobi is the Managing Partner and Head of Growth at OMD UK, where she led some of the agency’s biggest client wins, including Premier Inn, British Gas and Compare the Market. She helped the agency secure its first-ever Media Agency of the Year title and delivered 100% new business conversion in both 2022 and 2023. Prior to OMD, she scaled a 6-person team to 40 at Guidepoint and grew the UK business by 60%. She is also the bestselling author of The Blend and Co-Chair of Omniwomen UK, championing inclusion for over 4,000 women across Omnicom.In This Conversation, We Discuss:-How Tobi unlocked new career paths by following curiosity; not convention-Her exact approach to building high-performing teams from the ground up-The servant leadership philosophy that drives performance and loyalty-How she reframes visibility and uses her voice in senior, often male-dominated, rooms-What “blending” ambition and motherhood actually looks like in practice-The morning routines and wellness habits that sustain her energy and focus-The behind-the-scenes of writing her bestselling book while working full-time-Why staying open to learning is still her most powerful growth strategyThis episode is packed with practical insights, empowering tools, and the kind of generous wisdom that will leave you feeling energised, focused, and ready to grow on your own terms.🔔 Subscribe now and never miss an episode!🎧 Listen on Spotify, Apple Podcasts, or wherever you get your podcasts.📱 Follow us on Instagram: @thevanessapodcast and Follow Vanessa on TikTok & Instagram @vanessasanyauke📱Follow Tobi on Instagram @tobi.asare & TikTok @mybumpbay