#135 Create Copy That Sells On LinkedIn - John Espirian

#135 Create Copy That Sells On LinkedIn - John Espirian

👉 Why should you bother with creating content on LinkedIn?! John Espirian is the relentlessly helpful copywriter, all-round LinkedIn nerd, eager experimenter and author of Content DNA. B2B clients hire John to write web pages, expert articles and case studies and improve their presence on LinkedIn 👉 Listen to John & Sam discuss their experiences as they provide tips and tools that you can utilise, to skyrocket your own sales & biz! - In this episode they cover: 👉 Who to target with your content 👉 Utilising John’s CHAIR framework to get results from your copy 👉 How and why to play the long game 📽️ SPONSORED BY VIDYARD Get Your FREE Vidyard account here: http://www.vidyard.com/bgs 🌐 WEB CHOICE For Your FREE digital marketing assessment: https://www.webdesignchoice.co.uk

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Episoder(486)

#397 B2B Website Strategy To Drive Leads and Pipeline

#397 B2B Website Strategy To Drive Leads and Pipeline

► Craft a killer b2b website for your business! Sam was interviewed by Steve Cummins on the ' The Marketing Mix' Podcast. He covers: 👉 Common b2b website mistakes👉 Nailing customer research👉A b2b w...

12 Aug 202435min

#396 Weird B2B Marketing Strategies I Use To Drive Customers

#396 Weird B2B Marketing Strategies I Use To Drive Customers

►  B2B marketing strategies to drive pipeline and revenue! Sam was interviewed by Tom Hunt on the 'Confessions of a B2B Entrepreneur' Podcast. Sam covers: 👉  Key b2b marketing strategies he's using t...

5 Aug 202431min

#395 B2B SEO Strategy To Crush 2024 Lead and Revenue Goals

#395 B2B SEO Strategy To Crush 2024 Lead and Revenue Goals

►  Finally gets SEO working for your b2b company! Sam was interviewed by Mark Evans on the 'Marketing Spark' Podcast. They cover: 👉 Thoughts on the Google leak👉 AI's impact on SEO👉 B2B strategies t...

29 Jul 202433min

#394 Do This BEFORE Starting Paid Ads in B2B

#394 Do This BEFORE Starting Paid Ads in B2B

►  Is it really possible to start paid ads too soon as a b2b company? Sam talks to Megan Bowen, CEO @ Refine Labs. They cover: 👉 5 milestones to nail before investing in paid ads👉 How to nail each w...

22 Jul 202446min

#393 Top B2B Marketing Challenges Companies Face (And How To Fix Them)Top B2B Marketing Challenges Companies Face (And How To Fix Them)

#393 Top B2B Marketing Challenges Companies Face (And How To Fix Them)Top B2B Marketing Challenges Companies Face (And How To Fix Them)

►  Why marketing is often a bottleneck for b2b companies! Sam talks to Greg Kihlstrom, Consultant, Speaker, Advisor & Author @ The Agile Brand. They cover: 👉 The top b2b marketing challenges we see👉...

15 Jul 202434min

#392 The Secret To Converting B2B SEO Traffic | Conversion Rate Optimization Strategies

#392 The Secret To Converting B2B SEO Traffic | Conversion Rate Optimization Strategies

► Did SEO & Conversion Rate Optimisation become best friends? Sam was invited on the "From A to B" podcast to share: 👉 Are SEO & CRO enemies?👉 How does CRO impact SEO's results?👉 How to convert you...

8 Jul 202449min

#391 Building a Billion Dollar B2B Brand (Highs and Lows)

#391 Building a Billion Dollar B2B Brand (Highs and Lows)

► The experience of building a $billion brand! Sam talks to Alina Vandenberghe, CO-FOUNDER & CO-CEO @ Chili Piper. They cover: 👉 The importance of brand in 2024 & beyond👉 Why Chili Piper have gone s...

1 Jul 202445min

#390 Craft a SaaS Website That Converts Like Crazy (SaaS Web Design Masterclass)

#390 Craft a SaaS Website That Converts Like Crazy (SaaS Web Design Masterclass)

► How to build a top converting SaaS website! Sam shares how to build winning SaaS website: 1. Intro & Key Considereations2. Common issues with SaaS websites3. Customer Research4. Key Pages & Reccomen...

24 Jun 202449min

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