Episode 14, The Problem with… Legal Marketing: Special live episode with the Legal Marketing Association
In this special episode of 'The Problem with B2B Marketing', Kevin Sutherland broadcasts from the Legal Marketing Association's inaugural European conference in London, themed 'Strategies for the Futu...
21 Okt 20251h 10min
Episode 13 Jason Miller: The Problem with B2B Value Propositions, Positioning & Messaging
In this episode of 'The Problem with B2B Marketing,' Kevin Sutherland speaks with Jason Miller, Head of Marketing at Jigsaw, ex-Marketo - and former B2B Marketing evangelist at Linkedin - about a spec...
16 Okt 202540min
Episode 12 Elliot Moss, Mishcon de Reya: The Problem with Brand in B2B
In this episode, Kevin Sutherland sits down with Elliot Moss, Chief Brand Officer at Mishcon de Reya, to discuss the often-misunderstood concept of "brand" within professional services and B2B marketi...
21 Jul 20251h
Episode 11 Dom Hawes, Selbey Anderson: B2B Marketing is “looking in the wrong direction”
Is marketing having an identity crisis? In this episode, Kevin sits down with Dom Hawes, CEO of agency group Selbey Anderson, to ask why so much B2B marketing has become narrowly focused on content an...
12 Jun 20251h 4min
Episode 10 Pip Jamieson, The Dots: The problem with building a community that delivers ROI
Building a B2B community sounds great in theory but how do you make one that actually delivers value? In this episode, Kevin talks to Pip Jamieson, founder of community platform The Dots, about what i...
22 Mai 202558min
Episode 9 Matthew Magee, Pinsent Masons: The Problem with B2B… Thought Leaders
In this episode, we’re joined by Matthew Magee, Head of Digital Content at Pinsent Masons, which has been the most visited legal firm website in the world, every month, for the past 20 years. Drawing ...
24 Apr 202559min
Episode 8 Michelle Booth, former Natwest and Lloyds: The Problem with B2B… Change
In this episode of The Problem with B2B Marketing, Kevin Sutherland is joined by Michelle Booth, former head of marketing strategy & innovation at NatWest, and former head of Growth & innovation at Ll...
18 Mar 202557min
Episode 7 Joel Harrison of B2BMarketing.net and Katy Howell of Immediate Future: The Problem with B2B Influencer Marketing
In this episode of The Problem with B2B Marketing, Kevin Sutherland is joined by Joel Harrison of B2BMarketing.net and Katy Howell of Immediate Future to discuss the problem with influencer marketing....
18 Feb 202551min
