Welcome to CMO School for Marketers and Fractional CMOs
CMO School21 Feb 2025

Welcome to CMO School for Marketers and Fractional CMOs

Welcome to CMO School, the go-to podcast for marketers who are ready to level up. I’m Jess Shirra, a Fractional CMO, marketing strategist, and founder of Fractional CMO School. After 15+ years leading marketing for brands like Lululemon, Pottery Barn, Strava, Jenna Kutcher, and Lori Harder, I’m here to pull back the curtain on what it really takes to drive growth, lead strategy, and step into your next chapter.

Expect expert insights, real talk about what works (and what doesn’t), and actionable strategies to help you think like a CMO—whether you’re climbing the ladder or building your own Fractional CMO business. This is the CMO School podcast.

  • Fractional CMO School - Fractional CMO School is a six-month coaching program + community designed to help you launch your business, attract dream clients, and build the business you've always dreamed of.
  • Find me on LinkedIn
  • Find me on Instagram
  • Strategic Marketer Assessment - Unlock access to my free self-assessment for marketers who are juggling too much and want to work less while earning more. Uncover your strengths, identify where you're undervaluing yourself, and take actionable steps to maximize your income – without adding more to your plate.
  • Fractional CMO Business Start Up Guide - Unlock instant access to Your Fractional CMO Business Start-Up Guide + unlock the EXACT steps you need to start and grow your own Fractional CMO business – starting today.

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Episoder(53)

The Best Niches for Fractional CMOs in 2026 (And Where to Find Clients)

The Best Niches for Fractional CMOs in 2026 (And Where to Find Clients)

Choosing a niche is one of the hardest decisions you'll make as a Fractional CMO. It determines what you charge, how sticky your retainers are, and how long it takes you to hit consistent six figures....

23 Jun 13min

How to Become a Fractional CMO: 5 Things to Do BEFORE You Quit

How to Become a Fractional CMO: 5 Things to Do BEFORE You Quit

Quitting your corporate job too early is why so many new Fractionals undercharge, take on bad-fit clients just to pay the bills, and burn out 6 months in wondering if they made the right call.The advi...

16 Jun 13min

What To Do When Your Fractional CMO Client Has No Team To Execute

What To Do When Your Fractional CMO Client Has No Team To Execute

The worst thing that happens on a fractional CMO engagement isn't bad strategy — it's good strategy with no one to actually execute it.Every Fractional CMO will eventually land a client who doesn't ha...

9 Jun 17min

Can I Be A Fractional CMO If I've Never Been A CMO Before?

Can I Be A Fractional CMO If I've Never Been A CMO Before?

You can be a Fractional CMO without ever having held the CMO title before. If you've been counting yourself out of Fractional CMO work because you’re not sure you’re experienced enough, this episode i...

2 Jun 7min

Stop Posting on Social Media to Get Clients as a Fractional CMO

Stop Posting on Social Media to Get Clients as a Fractional CMO

Posting on social media is one of the least effective easy to get clients as a Fractional CMO.I'm a huge believer in being visible online — but social media for lead generation is the SLOWEST and most...

26 Mai 7min

5 Ways to Beat Imposter Syndrome That Work Right Away

5 Ways to Beat Imposter Syndrome That Work Right Away

Imposter syndrome is why most Fractional CMOs undercharge, second-guess their strategy, and shrink in client meetings.And the advice everyone gives you to "work on your mindset” is great, and I'm a hu...

19 Mai 9min

Do I Even Want To Be A Fractional CMO? | Live Coaching Call

Do I Even Want To Be A Fractional CMO? | Live Coaching Call

So many people start Fractional work then find themselves burnt out, and questioning if this model is even a fit for them.I sat down with one of my Fractional CMO School students, for a live coaching ...

12 Mai 1h 5min

How to Sell Fractional CMO Services: Sales Secrets From a 7-Figure CMO

How to Sell Fractional CMO Services: Sales Secrets From a 7-Figure CMO

Sales is the one skill nobody teaches you as a fractional CMO — and it's the one that determines whether your business actually grows. Most of us got into this because we're good at marketing. Not bec...

5 Mai 12min

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