CMO School16 Sep 2025

From Overwhelmed to His Biggest Launch Yet: Andy Kriebel’s Fractional CMO Client Case Study

Meet Andy Kriebel. He’s a Tableau Visionary (aka one of the world’s top data visualization experts), a global trainer, and the kind of teacher who’s helped thousands of people grow their careers. But when it came to marketing his own business? He was doing it all himself… and feeling stretched way too thin.

That’s where my team and I came in. Andy joined our Fractional CMO program about six months ago, and since then we’ve been refining his strategy, tightening his focus, and freeing him up to spend more time doing what he does best: teaching.

Inside this episode, you’ll hear Andy’s perspective on what it’s really like to hand off your marketing — the wins, the mindset shifts, and even the surprises. From hitting his biggest launch ever (while raising his average order value by $450 per member!) to nearly doubling last year’s revenue in half the time, Andy shares the behind-the-scenes of what changed once he stopped trying to do it all himself.

If you’ve ever wondered what it could look like to have a marketing partner in your corner, this conversation will show you the before-and-after in real time.

Ready to take the next step?

If you’re ready for a Fractional CMO to step in and lead your marketing, this is what we do. My team and I build the strategy, manage the execution, and make sure your marketing is moving the needle so you can focus on running the business.

🚀 Learn More → Fractional CMO Services

TIMESTAMPS:

00:00 Meet Andy & Inside Our Fractional CMO Partnership

01:44 What Is Tableau?

02:39 From Corporate Career to Building Next Level Tableau

06:26 Building a Business Without Employees

07:17 How Andy Became a Fractional CMO Client

09:34 The Free Marketing Audit That Changed Everything

10:03 Why I Took On a Smaller Client

13:33 What It's Really Like Working With a Marketing Integrator

15:42 Why I Don't Force Clients Into Weekly Meetings

17:09 Inside Andy's Marketing Strategy & First 90 Days

19:13 How a Fractional CMO Decides What to Prioritize

21:51 The Mindset Shift: You Don't Have to Do Everything

22:51 The Results From Our First 90 Days

24:42 Andy's Biggest Launch Yet

26:51 Using KPIs to Make Better Marketing Decisions

28:17 How We Spotted a LinkedIn Problem Early

30:05 Sometimes the Best Strategy Is to Stop Doing Things

31:50 Building a Business That Doesn't Depend on the Founder

32:30 The Biggest Value of Fractional CMO Support

33:44 Should You Hire a Fractional CMO?

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