From Overwhelmed to His Biggest Launch Yet: Andy Kriebel’s Fractional CMO Client Case Study
CMO School16 Sep 2025

From Overwhelmed to His Biggest Launch Yet: Andy Kriebel’s Fractional CMO Client Case Study

Meet Andy Kriebel. He’s a Tableau Visionary (aka one of the world’s top data visualization experts), a global trainer, and the kind of teacher who’s helped thousands of people grow their careers. But when it came to marketing his own business? He was doing it all himself… and feeling stretched way too thin.

That’s where my team and I came in. Andy joined our Fractional CMO program about six months ago, and since then we’ve been refining his strategy, tightening his focus, and freeing him up to spend more time doing what he does best: teaching.

Inside this episode, you’ll hear Andy’s perspective on what it’s really like to hand off your marketing — the wins, the mindset shifts, and even the surprises. From hitting his biggest launch ever (while raising his average order value by $450 per member!) to nearly doubling last year’s revenue in half the time, Andy shares the behind-the-scenes of what changed once he stopped trying to do it all himself.

If you’ve ever wondered what it could look like to have a marketing partner in your corner, this conversation will show you the before-and-after in real time.

Ready to take the next step?

If you’re ready for a Fractional CMO to step in and lead your marketing, this is what we do. My team and I build the strategy, manage the execution, and make sure your marketing is moving the needle so you can focus on running the business.

🚀 Learn More → Fractional CMO Services

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Episoder(53)

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