CMO School1 Okt 2025

LinkedIn for Fractional CMOs: From Profile to Pipeline

LinkedIn isn’t just a place to park your work history — it’s where your next high-ticket client is scrolling right now. The question is: will they see you as another marketer, or as the strategic leader they’ve been looking for?

In this episode, I’m joined by Mandy McEwen, LinkedIn pro, founder of Mod Girl Marketing and Lumin, and someone who’s been ahead of the curve on LinkedIn since before it was cool. Mandy shares exactly how Fractional CMOs can:

Turn their profile into a landing page that actually sells
Ditch the “pitch slap” and start conversations that feel real
Post content that builds authority and trust (without getting lost in the noise)
Use LinkedIn as a true sales channel to consistently fill their pipeline

If you’ve been treating LinkedIn like a resume, or posting and hoping someone notices, this episode will show you a better way.

Ready to take the next step?

If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently lead, land high-ticket clients, and build the business you want

🎓 Learn More → Fractional CMO School

TIMESTAMPS:

00:00 How to Turn LinkedIn Into a Lead Generation Engine

01:20 Meet Mandy McEwen & Her Journey to LinkedIn

06:44 Why LinkedIn Is a Huge Opportunity for Fractional CMOs

07:50 Stop Just Posting—Start Building the Right Network

08:40 How to Do LinkedIn Outreach Without Feeling Spammy

10:17 The Warm Introduction Strategy Most People Overlook

12:43 Should You Automate LinkedIn Outreach?

13:37 How Many Connection Requests Should You Send?

15:17 When & How to Hand Off LinkedIn Outreach

16:12 Optimize Your Profile to Attract Premium Clients

19:13 What Content Actually Works on LinkedIn

21:13 The Best LinkedIn Content Formats Right Now

22:55 Turn LinkedIn Polls Into Sales Conversations

26:08 Repurpose Your Instagram, TikTok & YouTube Content

27:25 Mandy’s LinkedIn Lead Generation System

29:50 Why You Need to Follow Up More Than Once

32:15 Find the Hidden Leads Already in Your Network

33:11 How to Turn a DM Conversation Into a Sales Call

36:10 The LinkedIn Strategy Most People Are Ignoring

37:30 Where to Learn More From Mandy

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