CMO School18 Nov 2025

Next-Level AI: How to Use AI as a Fractional CMO

AI is moving so fast it’s hard to keep up. Some days it’s magic, other days it’s chaos. ChatGPT forgets what you told it three prompts ago. It starts using formatting you hate. It spits out content that feels flat or off-brand. Or worse — it makes stuff up and says it with confidence.

This episode is about going beyond “just using AI” — and learning how to make it a tool that makes you sharper, faster, and more strategic… while delivering work that genuinely moves the needle for your clients.

Jim Carter III is the AI strategist and tech founder behind some of the biggest personal brands in the world — Lewis Howes, Jay Shetty, Ed Mylett, Matthew Hussey, Jay Abraham, and Gary Vee — plus he’s worked with global companies like Verizon, Yahoo!, and AT&T. Jim doesn’t just “use AI” — he builds it into the way businesses run so it’s producing consistent, high-value results.

In this episode we cover:

How to get AI to produce high-quality work on the first try — without endless back-and-forth or rewrites.
How to set up Custom GPTs and projects — and when each approach gives you the best results.
Advanced ways to use AI for strategy work — not just content creation.
The biggest mistakes even experienced marketers make with AI (and how to avoid them).
Where AI is headed in the next 12–18 months so you can stay ahead of the curve

If you already see the value of AI but want to start using it at a level most marketers aren’t even touching yet, this episode is for you.

Ready to take the next step?

If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO.

🎓 Learn More → http://www.fractional-cmo-school.com/

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